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WISDOM THROUGH LECTURE SERIES
MARCH 11, 2001 - THE STAR
                                                                                                           
By DR TARCISIUS CHIN                                                                                                                                  
                                                                                                                                                      
THIRTY years ago in October 1970, the first president of the                                                                                          
Asian Institute of Management and former vice-president of                                                                                            
General Motors, Prof Stephen Fuller, addressed several hundred                                                                                        
managers at the Lake Club on the subject "Planning and                                                                                                
Implementing a Strategy."                                                                                                                             
                                                                                                                                                      
It was a significant event organised by the Malaysian                                                                                                 
Institute of Management because it gave birth to the Tunku                                                                                            
Abdul Rahman Lecture series. Inaugurated on the eve of Tunku's                                                                                        
retirement as the country's first Prime Minister and held in                                                                                          
his name in recognition of his great services to the nation,                                                                                          
the lecture series has been a most useful benchmark of                                                                                                
contemporary management thought over the years.                                                                                                       
                                                                                                                                                      
Twenty lectures have been convened so far. They have been                                                                                             
addressed by a head of state, a prime minister, a governor,                                                                                           
three chief ministers, a vice-chancellor, an economic advisor,                                                                                        
two distinguished statesmen and 10 corporate achievers.                                                                                               
                                                                                                                                                      
They had been specially invited to speak because they were                                                                                            
distinguished persons renowned for the teaching and/or                                                                                                
practice of management. The expectation was that they could                                                                                           
share their knowledge, insights and wisdom with all Malaysians                                                                                        
who subscribe to the unrelenting search for management                                                                                                
excellence.                                                                                                                                           
                                                                                                                                                      
The 70s was a period of high expectations, new challenges and                                                                                         
a growing concern for social justice. It was also the                                                                                                 
beginning of management education in many parts of Asia as                                                                                            
business schools were set up in Manila (AIM), Bangkok (NIDA),                                                                                         
Kuala Lumpur (UM-FEA), Ahmedabad (11M), Singapore (NUS) and                                                                                           
else-where.                                                                                                                                           
                                                                                                                                                      
Management as a teachable and learnable subject was then                                                                                              
essentially borrowed from Western models, Fuller's thoughts on                                                                                        
strategy were followed by consultant Lt-Col Lyndall Urwick's                                                                                          
address on "The Importance of Formal Organisation to Managers"                                                                                        
(1973), Prof Reginald Revan's passion for "Action Learning in                                                                                         
a Developing Country" (1976), and British Industrial Society                                                                                          
John Garnett's "Creation of Wealth through People" (1978).                                                                                            
                                                                                                                                                      
But local thinkers were also invited to speak on "University                                                                                          
Development and Management" (Prof Ungku Aziz, 1971) and "The                                                                                          
Making of a Malaysian Manager" (Tun Tan Siew Sin, 1977).                                                                                              
                                                                                                                                                      
Towards the end of the decade, concerns over social justice in                                                                                        
many parts of Asia became topical. Indonesia was particularly                                                                                         
vulnerable to social tensions and Dr Soedjatmoko, then                                                                                                
chairman of the National Planning Board of Indonesia, spoke                                                                                           
eloquently on "Social Transformation in Asia" (1979).                                                                                                 
                                                                                                                                                      
Then came the 80s with its renewed faith in management as the                                                                                         
key driver of change and of economic growth. Consultant John                                                                                          
Argenti discoursed on "Planning the Future, and the Future of                                                                                         
Planning" (1981), followed in 1983 by James Hayes. of the                                                                                             
American Management Association on "Managerial Competence and                                                                                         
Effective Job Performance."                                                                                                                           
                                                                                                                                                      
We were a confident nation with a new prime minister making                                                                                           
things happen.  Penang was a showcase state as Governor Tun Dr                                                                                        
Hj Awang Hassan highlighted its success in his address "From                                                                                          
Entrepot to Industrial Sector: Lessons in Development" (1985),                                                                                        
followed in 1987 by Chief Minister Dr Lim Chong Eu's address                                                                                          
on "Management Strategies for the Service Sector."                                                                                                    
                                                                                                                                                      
Tun Hussein Onn, then advisor to Petronas, reflected on "The                                                                                          
Management of Energy Resources in Malaysia" (1982). In the                                                                                            
headlong rush towards economic development, Malaysians were                                                                                           
reminded by the Yang di-Pertuan Agong Sultan AzIan Shah on                                                                                            
"The Supremacy of the Law" (1984).                                                                                                                    
                                                                                                                                                      
The 90s was a period of accelerated growth, and management                                                                                            
literature expanded enormously offering new. insights and new                                                                                         
tools. It was a period in which customer well-being was                                                                                               
reviewed as the reason for any company's business.                                                                                                    
                                                                                                                                                      
Mrs Sonia Bata appropriately spoke on "Customer Orientation in                                                                                        
the Global Enterprise" (1993). It was also a period of                                                                                                
reengineering. Hence Dr William Byham addressed the 1994 TAR                                                                                          
Lecture on "Reengineering Organisational Leadership."                                                                                                 
                                                                                                                                                      
Penang's success in the 80s had been well recorded. In the                                                                                            
90s, it was Johor that set the new pace for development and                                                                                           
Mentri Besar Tan Sri Muhyiddin spoke in 1995 on "Managing the                                                                                         
Johor Economy: 1986-1995 " followed two years later by Datuk                                                                                          
Ab&I Mani -on "ManAging the Transformation Process in Johor."                                                                                         
                                                                                                                                                      
The rapid advance of technology in the 90s was also an issue                                                                                          
for management.  Hence, Tun Daim Zainuddin, then Economic                                                                                             
Advisor to the Government, spoke on "Managing Technology for                                                                                          
Growth" in 1996.                                                                                                                                      
                                                                                                                                                      
The recent Asian financial crisis was the focus of attention                                                                                          
in the 1998 lecture when consultant Dr Washington SyCip spoke                                                                                         
on "The Managerial Challenge and Response to the 1997/98 Asian                                                                                        
Economic Crisis."                                                                                                                                     
                                                                                                                                                      
Subsequent to the crisis, many felt that, perhaps, it was the                                                                                         
Asian management style that had contributed to the crisis as                                                                                          
much as it had contributed to the boom of earlier years.                                                                                              
                                                                                                                                                      
Dr David Li, chairman of the Bank of East Asia in Hong Kong,                                                                                          
believed so and articulated his thoughts in "Managing the                                                                                             
Future: Business Practices in the New Asia" at the 1999                                                                                               
lecture as the 20th Speaker of the series.                                                                                                            
                                                                                                                                                      
As we move into the new millennium, an increasing managerial                                                                                          
concern is transparency and integrity. We lament the weakness                                                                                         
in corporate governance and the lack of accountability.                                                                                               
                                                                                                                                                      
Hence, appropriately, the 21st TAR Lecture this year on April                                                                                         
17 will be on the subject "Transparency, Accountability and                                                                                           
Governance in Asian Markets." The speaker will be Andrew                                                                                              
Sheng, chairman of the Hong Kong Securities and Futures                                                                                               
Commission.                                                                                                                                           
                                                                                                                                                      
His previous experience as Assistant Governor of Bank Negara,                                                                                         
senior manager in the World Bank and deputy chief executive of                                                                                        
the Hong Kong Monetary Authority will provide him the breadth                                                                                         
of knowledge and understanding to comment on the subject.                                                                                             
                                                                                                                                                      
The 21st TAR Lecture is jointly organised by the Malaysian                                                                                            
Institute of Management and the Kuala Lumpur Society for                                                                                              
Transparency & Integrity.                                                                                                                             
                                                                                                                                                      
For enquiries and registration, contact Vivian Tan or Salinah                                                                                         
Saadon (0321654611/216452S5, fax 03-2449319, e-mail:                                                                                                  
actreg@mim.edu).                                                                                                                                      
                                                                                                                                                      
 

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