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GLOBAL CALL FOR SMART PARTNERSHIPS
DECEMBER 3, 2000 - THE STAR
                                                                                                           
THE recently concluded Langkawi International Dialogue has                                                                                            
been cited as a model for success of the smart partnership                                                                                            
idea in Malaysia and Africa. A move by United Nations                                                                                                 
Secretary General Kofi Annan, in the 1999 World Economic Forum                                                                                        
in Davos, to involve businesses in smart partnership                                                                                                  
development activities will certainly elevate the idea on to                                                                                          
the world stage.                                                                                                                                      
                                                                                                                                                      
Known as the Global Compact, it envisages businesses coming                                                                                           
together all over the world to develop sustainable projects in                                                                                        
three areas: human rights, industrial relations, and the                                                                                              
environment. To start it off, several world-class                                                                                                     
entrepreneurs were invited to New York in July to announce                                                                                            
their pledges to push the idea forward.                                                                                                               
                                                                                                                                                      
At the heart of the compact are nine principles:                                                                                                      
                                                                                                                                                      
* SUPPORT and respect the protection of international human                                                                                           
rights within their sphere of influence;                                                                                                              
                                                                                                                                                      
* ENSURE that their own corporations are not complicit in                                                                                             
human rights abuses;                                                                                                                                  
                                                                                                                                                      
* FREEDOM of association and the effective recognition of the                                                                                         
right to collective bargaining;                                                                                                                       
                                                                                                                                                      
* ELIMINATION of all forms of forced and compulsory labour;                                                                                           
                                                                                                                                                      
* EFFECTIVE abolition of child labour;                                                                                                                
                                                                                                                                                      
* ELIMINATION of discrimination in respect of employment and                                                                                          
occupation;                                                                                                                                           
                                                                                                                                                      
* SUPPORT a precautionary approach to environmental callenges;                                                                                        
                                                                                                                                                      
* UNDERTAKE initiatives to promote greater environmental                                                                                              
responsibility; and                                                                                                                                   
                                                                                                                                                      
* ENCOURAGE the development and diffusion of environ mentally                                                                                         
friendly technologies.                                                                                                                                
                                                                                                                                                      
UN officials will be approaching their local business                                                                                                 
counterparts in the next few months to try and fashion out                                                                                            
effective dialogue sessions in order to cement the compact.                                                                                           
                                                                                                                                                      
Whatever form this will take, much will depend on local                                                                                               
conditions, and how the idea will be accepted by businesses                                                                                           
generally. No single formula can be expected to work in all                                                                                           
parts of the world. Cultural factors will also impact the                                                                                             
success or otherwise of a particular approach.                                                                                                        
                                                                                                                                                      
The UN will have to deal with the same problems faced by                                                                                              
governments the world over, when they decided to reinvent                                                                                             
themselves and bring in business practices to prop                                                                                                    
productivity and enhance effectiveness. In most cases, the so-                                                                                        
called borrowings had only served to complicate government                                                                                            
machinery.                                                                                                                                            
                                                                                                                                                      
In other instances, it has cause the public to throw                                                                                                  
accusations of collusion on the exercise. Suggestions of new                                                                                          
avenues for corruption and bribery have also been brought in.                                                                                         
                                                                                                                                                      
According to UN officials, the focus of their efforts will be                                                                                         
on three levels. The global level will attract coalitions of                                                                                          
companies and other stakeholders to work together on                                                                                                  
development issues like reducing corruption and strengthening                                                                                         
the rule of law.                                                                                                                                      
                                                                                                                                                      
At the national level, the action will be on organising                                                                                               
dialogues with business, civil society organizations and                                                                                              
government, to promote a policy environment conducive to                                                                                              
broadbased economic development.                                                                                                                      
                                                                                                                                                      
Locally, selected business entities will be brought together                                                                                          
to discuss local priorities, such as small business                                                                                                   
development and urban environmental issues.                                                                                                           
                                                                                                                                                      
For a start, the UN is drawing upon their earlier experiences                                                                                         
in developing sustained relationships with business in other                                                                                          
parts of the world. Examples include the formulation of an                                                                                            
Enterprise Law and Customs Reforms in Vietnam, training in                                                                                            
human rights in Venezuela, transparency and anti-corruption in                                                                                        
Fiji, improving the policy environment for private sector                                                                                             
development in Mongolia, and supporting micro and small                                                                                               
enterprises in Kazakhstan.                                                                                                                            
                                                                                                                                                      
But approaches will vary from place to place. The different                                                                                           
intricacies of how business is conducted in a particular place                                                                                        
will have to be taken into account.                                                                                                                   
                                                                                                                                                      
In Malaysia, they will firs t have to deal with the top-down                                                                                          
approach in business dealings. There are also factors                                                                                                 
involving the different play of ethnic pulls and pressures                                                                                            
that have continued to characterise the Malaysian business                                                                                            
climate.                                                                                                                                              
                                                                                                                                                      
For instance, there is very little contact between MNCs and                                                                                           
local enterprises. Building a long-term relationship is                                                                                               
usually a frustrating exercise, in that any initiative will                                                                                           
always be suspected of containing a hidden agenda.                                                                                                    
                                                                                                                                                      
Likewise, on the part of the local business entities, the                                                                                             
nature of their management organisation will not be opened to                                                                                         
outside contacts. Top management will fight shy from being                                                                                            
seen in public with foreigners. They fear that the actions of                                                                                         
the foreigners will be seen as attempts to bribe them.                                                                                                
                                                                                                                                                      
on the part of the MNCs, there is a reluctance to treat their                                                                                         
local counterparts on par with them, since it is their                                                                                                
perception that their opposite number does not possess the                                                                                            
same credentials and, in many cases, has been put into                                                                                                
positions of influence by the Government.                                                                                                             
                                                                                                                                                      
There have been moves to bridge this gap. A series of                                                                                                 
dialogues has been held between the various chambers of                                                                                               
commerce. but to no avail. Perhaps there is merit in pursuing                                                                                         
the UN idea as the world body is regarded as a neutral party.                                                                                         
                                                                                                                                                      
To succeed in Malaysia, the Global Compact has to consider                                                                                            
Malaysia's trading competitiveness and business environment.                                                                                          
The record of human rights and labour has been satisfactory,                                                                                          
if not better than some other countries.                                                                                                              
                                                                                                                                                      
Most recently, one such dialogue between the local UN office                                                                                          
and business in Kuala Lumpur attracted more than 40 corporate                                                                                         
figures. Their discussions on building partnership generated a                                                                                        
lot of interest, and several ideas were exchanged.                                                                                                    
                                                                                                                                                      
One approach that was considered effective in bringing the two                                                                                        
parties together is by identifying a core group of corporate                                                                                          
players to initiate future dialogues. Other meetings, to which                                                                                        
other players known to members of the first group can be                                                                                              
invited, can follow. The circle can then be enlarged when                                                                                             
necessary.                                                                                                                                            
                                                                                                                                                      
The Langkawi International Dialogue has adopted the above                                                                                             
model, and it has shown that it could work for the mutual                                                                                             
benefit of all parties involved.                                                                                                                      
                                                                                                                                                      
 

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