>> MIM Speaks
HIGH TECH TO POWER WORLD ECONOMY
JULY 16, 2000 -
THE STAR
IT was quiet and serious. John Naisbitt was speaking on
"Hi-Tech, Hi-Touch" at the Putra World Trade Centre. Then the
phone of one of the front-row participants - very senior
managers - rang.
He started talking while walking to the door. A Participant
nearby whispered, "High-Tech, Low Touch."
John Naisbitt, the futurist, was visiting Malaysia. His
discussions, based on his book Hi-Tech, Hi- Touch, gave rise
to considerable debate.
Naisbitt himself favours a good balance between the two. He
cites possible routes that technology would take and how we
need to keep base with hi-touch to maintain our very being.
Briefly, Hi-Tech Hi-Touch refers to our relationship with
technology. The definition of technology itself has undergone
considerable changes.
In the early days, it was just a thing; now it includes
inter-relationships and consequences.
High-Tech, of course, would include the electronics industry,
the handphone, the computer, digital optics, bio-technology,
and DNA (designer babies).
High-Touch, on the other hand, would refer to our humanness -
matters pertaining to our soul, heart, emotion and feeling.
We need technology to assist us in our work and play, to keep
our factories and offices efficient and effective, to help us
keep pace with the competition.
We do not want to be left in the cold in the international
market scene. We would need the latest and most relevant
technology to attract foreign investors and also enable us to
become global.
Take the Internet, for example. It will make the economy more
transparent and exposed by making it easier for buyers and
sellers to compare prices. Warburg Dillon Read, an investment
bank, calls this the "Nude Economy."
The Internet also removes the middlemen between firms and
customers, reducing transaction costs. It also reduces
barriers to entry.
Small firms and developing countries will have an opportunity
to take part in the "new" economy.
It is said that the Internet will Make the "old" economy more
efficient. Goods like CDs, books and stationery bought online
can be 10% cheaper than those bought out of the normal shops.
Internet offers savings. Lehman Brothers gave an example in
the banking industry: A transfer between bank accounts costs
US$1.27 when a bank teller completes it. The same activity
done via a cash machine would cost 27 cents, and through the
Internet, only one cent.
It is expected that Internet revenue, including e-commerce,
would rise from US$1.3bil (1999) to US- $92bil by the year
2005.
The Internet will also make business to business (B2B) via
e-mail much cheaper. It will help reduce procurement costs. It
helps in inventory control, therefore requiring little or zero
inventory.
Inventory management will be improved. The savings mentioned
can be as much as 40% in the electronic components industry,
say experts.
As a result, companies like Ford, General Motors and
Daimler-Chrysler are setting up an electronic market place to
buy components from suppliers through the Net. As a result,
car production could cost a good 14% less.
Lower transaction costs will allow small firms across
countries, for example, in Asean, to work together to compete,
at the global level.
Emerging economies, the pundits say, can "catch up" with the
richer ones. The easy accessibility of information will help
speed up this process.
We must take note that Internet access amongst households is
three times higher in the US than it is in Europe or Japan,
and ten times that in Malaysia.
The good thing is that the Internet, While it improves
transparency and competition, will attack inefficiencies in
all economies.
The long-term winners would be the consumers, who gain from
lower prices - hence, higher real wages.
The demand for IT skills is ever increasing. Europe would need
at least one million techworkers over the next few years.
Queuing up are Japan, Australia, the Middle East and
South-East Asia.
Wage inflation could be the result if this shortage is not
handled pragmatically. As it is, IT staff are paid 20-40% more
than their counterparts.
Says Vikran Khanna: "Projects will simply migrate to places
where there are qualified people who can do the work. You can
lose your competitiveness."
If you don't get the big jobs, you'll end up with the
low-margin worker-bee staff. This, most logically, calls for a
lowering of prejudices.
Government and businesses should get the best talent they can,
and not stand too much on restrictions.
This would call for the breaking of our "narrow thinking." It
also means that we should encourage contrarian views, creative
thinking and the breaking of "set moulds."
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