>> MIM Speaks
NO LONGER A MATTER OF PROFIT
FEB 14, 1999 -
THE STAR
ONE of the greatest challenges in leadership is to be
surrounded with people who are generous with advice, people
who are prepared to speak the not-too-nice things, and people
who can offer the opposing view.
The true leader not only uses all his brains but also borrows
all the brains of others.
The Archillean heel of leadership is for the leader to be
surrounded by yes-men who feed on the ego of the leader and
hence- stunt his intellectual reach.
A good source of knowledge is the university. A university is
the best organised institution for the coming together of
human intellect from across disciplines.
That is why most Nobel Laureates come from academia. Its first
job is to educate students by building up their brainpower.
Biologically, we are all born with a brain of about 350gm
which is made up of 10 billion individual cells or neurons.
As we grow, the weight of the brain increases, but the number
of neurons remains about the same until the age of 18 when we,
in fact, begin to lose about 100,000 neurons every day for the
rest of our lives.
It is, fortunately, not the number of neurons which
contributes to our brainpower, but the connection through
synapses that matters.
For example, in pursuing your degree, the new knowledge and
experience you gained causes the brain cells to respond by
forming new synapses so that new information is linked between
various neurons.
The more information and experience we are exposed to, the
more the communication between the neurons, allowing the brain
to function way beyond the 10 billion neurons as synapses add
a factor of 10,000 of the capacity of the neurons.
This is equivalent to 100 trillion bytes, or 100 million
megabytes in computer language.
You will appreciate the power of the brain when it is made the
equivalent of one million computers of 100 megabytes each, all
connected together and working as one central processing unit.
If the brain can be stretched so enormously, two observations
are apparent. One is that we can draw on the brains of others
and this is what leaders and managers do - to work with people
and to provide the conditions that will elicit the best
intellectual contribution from the group, in much the same way
that a family of computers can be much more powerful than a
stand alone unit.
The second observation is that if it is synapses rather than
neurons that count, it becomes obvious that the brain should
be continually stimulated or exercised to keep it in a state
of high alert.
Deterioration of the brain is a function not of age, but of
its insufficient and ineffective use.
Empirical evidence suggests that the state of mental alertness
of some nuns in the United States at ages 80 and 90 is
ascribed to their affinity for working out puzzles and mental
games.
The lesson for all graduates is that receiving a degree is the
start and not the end of education.
Swamped by the turbulent change around us, our mental faculty
must be continuously tuned to knowing, understanding and
engineering appropriate responses.
With the exponential knowledge explosion over the last
half-century, universities are kept busy pursuing knowledge
for knowledge sake.
This is great, but exclusive attention to discipline is
inadequate to develop the companion purpose of university
education, that of the moral faculty of the individual.
In days gone by, whether at the foot of Socrates, Confucius or
Buddha, or through medieval institutional learning at Oxford
or Genoa, it was moral faculty that occupied the centre stage
of human development.
The turbulence was in philosophy rather than in economy.
But in today's economic 'turbulence, we should be well advised
not to lose our humanity, our great philosophic and cultural
traditions and whatever is left of our shrinking spirituality.
I see the evolution of organisations in Malaysia. The young
organisation tends to be guided by the science of management,
looking for salvation in healthy numbers, rates of return and
short term gains.
These are the organisations that will invest in courses like
financial analysis and information technology.
As the organisation matures, other issues surface, such as
leadership, industrial relations and systems and processes,
and, for these organisations, courses like the BBBA and MBA
will gain favour.
But as the organisation further matures, maybe as one of the
leaders in the industry, the issue shifts from micro to macro
concerns.
By this time, tools and techniques are already part of the
armoury; systems and processes are in place. But they will
feel that something is still missing.
I refer to the missing ingredient as the soul of the
organisation. In the work that we do at MIM, our response has
been to suggest to these companies to work towards developing
a common culture based on values shared by the total
workforce.
A common culture is enduring, beyond the tenancy of owners
employees and customers, and will be best positioned to
survive all external crises.
It is what stamps the identity of the organization,
distinguishing it from all others.
The essence of corporate culture lies in its beliefs. Like
religion, its management and staff are obligated to behave in
defined, responsible ways.
For example, we may be explicit that our organization does not
corrupt the flow of business undertakings, nor produce and
distribute shoddy products.
The course of recent history has desensitized Asian societies
from its cultural roots and has turned many Asians into
economic men often devoid of soul.
As we benefit from economic growth and material prosperity, we
have lost sight of the basic values that have made us socially
attractive.
From time immemorial, Asian civilisations have been built on
the strength of collectivism and community spirit.
Our Hindu, Confucian and Islamic roots reach out to the clan,
the village, the family and the under-privileged.
We can forgive the uneducated for transgressing our cultural
heritage, but there is very little to forgive and much to
condemn in the educated person for pursuing self- interest on
the backs of others, for ignorance can no longer be the excuse
as greed becomes the reason.
We have witnessed maverick organizations the likes of
Peregrine rising like shooting stars only to be dealt fate's
inevitable destiny of all shooting stars - transient glory.
These organisations play by different rules, highly
opportunistic, wheeling, dealing, politically-connected, but
lacking real customer value.
With the winds of change, they can lose anchor and be blown
away just as easily.
There is a quiet revolution against these buccaneering
organisations. Well-known solid organisations, with a record
of prudent management and the strong belief in providing
exceptionally good customer service, believes there is more to
the purpose of an organisation than profit maximisation.
Britain's Marks and Spencer and international accounting firm
Price Waterhouse Coopers, for example, are beginning to
compile a balance sheet of corporate conduct in addition to
the conventional financial statements of an organisation.
The fantastic growth and development of the world over the
last 50 years is the consequence of good management.
And it will be upon this good management that the next 50
years will depend for continuing economic and social
development.
But as we journey into the next century, the crucial question
is "quo vadis?" More material gains or more humanity?
The choice and tradeoffs will be the greatest challenge to the
profession of management.
It will be a challenge for the university in seeking the
balance; it will be a challenge to the organisation in
profiling the face it wants to project; it will be a challenge
for the country in ensuring a minimum quality of life for all
citizens.
It will also be a challenge for every individual to find the
path that will lead to both success and happiness.
The above is excerpted from Dr Tarcisius Chin's acceptance
speech on being conferred an Honorary Doctor of Business by
RMIT University on Jan 30, 1999.
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