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MANAGING HUMAN RESOURCES MORE IMPORTANT TODAY
JAN 5, 1997 - NEW STRAITS TIMES
                                                                                                           
MODERN management, as we know of it today, has a history of                                                                                           
about 150 years, with most of the more important management                                                                                           
thoughts taking place in the early 20th century.                                                                                                      
                                                                                                                                                      
Take for instance the five essential managerial functions of                                                                                          
planning, organising, directing (or leading) staffing and                                                                                             
controlling. It was the work of an illustrious French                                                                                                 
industrialist.                                                                                                                                        
                                                                                                                                                      
Dubbed the father of modern operational management theory,                                                                                            
Henri Fayol immortalised his principles of general management                                                                                         
in his landmark book 'General and Industrial Administration'                                                                                          
in 1916 in French.                                                                                                                                    
                                                                                                                                                      
At about the same time, Frederick Taylor's. 'The Principles of                                                                                        
Scientific Management' was published in 1911. Taylor laid the                                                                                         
first foundation stone of modern production management.                                                                                               
                                                                                                                                                      
It is mainly because of engineer Taylor that we have today a                                                                                          
production system based on a very methodical and systematic                                                                                           
approach. He replaced rules of thumb with science or organised                                                                                        
knowledge.                                                                                                                                            
                                                                                                                                                      
Over the years, zealots of scientific management stressed more                                                                                        
and more on scientific tools and techniques to increase                                                                                               
output. Technical skills over shadowed the human or people                                                                                            
skills needed to carry out effectively the managerial                                                                                                 
functions of leading and staffing.                                                                                                                    
                                                                                                                                                      
About 20 years later, another very important episode in the                                                                                           
historical development of modern management took place.                                                                                               
                                                                                                                                                      
In the Hawthorne plant of the Western Electric Company, USA,                                                                                          
Professor Elton Mayo of Harvard and his researchers discovered                                                                                        
that scientific management alone is not able to guarantee high                                                                                        
productivity at the workplace.                                                                                                                        
                                                                                                                                                      
The `Hawthorne effect' established beyond any daubt that                                                                                              
higher human produs tivity calls for a kind of leae ershlp                                                                                            
based upon an under standing of human behaviour (particularly                                                                                         
group behaviour), and the adroit applications of inter                                                                                                
personal skills, namely lead motivating, communicating and                                                                                            
counselling.                                                                                                                                          
                                                                                                                                                      
Recent surveys and re searches carried out in insti tutions                                                                                           
such as Harvard and M.l.T., confirmed the fact that successful                                                                                        
CEOs, general managers and managers need to be both skillful                                                                                          
in the scientific managerial areas of planning, organising and                                                                                        
controlling, as well as in the human areas of leadmg and                                                                                              
staffing.                                                                                                                                             
                                                                                                                                                      
Examples of such CEOs are Bill Gates of Microsoft Herb                                                                                                
Kellerher of Southwest Airlines and the late Sam Walton of                                                                                            
Wal-Mart.                                                                                                                                             
                                                                                                                                                      
They were able to apply both the hard and solf skills of                                                                                              
management and achieve levels of productive outputs many times                                                                                        
higher than their rivals thereby outperforming them and                                                                                               
staying well ahead of the pack.                                                                                                                       
                                                                                                                                                      
In Asia, Toyota Motors Corporation some years ago discovered                                                                                          
that there is a limit to the amount of robotics that can be                                                                                           
used in the making of automobiles before the operations become                                                                                        
uneconomical.                                                                                                                                         
                                                                                                                                                      
In short, there is no way the human element can be totally                                                                                            
taken out of the equation.                                                                                                                            
                                                                                                                                                      
MAN VERSUS MACHINES.                                                                                                                                  
                                                                                                                                                      
FROM the days of Taylor up to the 1960s, the workforce in the                                                                                         
US, Europe and Japan belonged to an era that appreciates the                                                                                          
opportunity to work.                                                                                                                                  
                                                                                                                                                      
In America, most of them is still remember poverty following                                                                                          
the stock market crash of 1929, and in Europe and Japan, they                                                                                         
likewise experienced poverty as well as the ravages of the                                                                                            
Second World War.                                                                                                                                     
                                                                                                                                                      
As the world grows in affluence, it would be naive on the part                                                                                        
of top management to assume that the human resources in                                                                                               
organisations could be treated as they had been in the past,                                                                                          
that is, leaving them neglected or demotivated.                                                                                                       
                                                                                                                                                      
Looking at the management of man and machines in                                                                                                      
organisations, one would tend to think that man is treated                                                                                            
less well by top management than machines.                                                                                                            
                                                                                                                                                      
The following may be some assumptions why that is so:                                                                                                 
                                                                                                                                                      
* Organisations pay wages or salaries and other benefits such                                                                                         
as medical meals and so on, and therefore employees owe the                                                                                           
paymasters an obligation and the least they (employees) should                                                                                        
do is to work hard for their employees.                                                                                                               
                                                                                                                                                      
* Employees are thinking individuals and they must learn to do                                                                                        
their jobs on their own initiative and do whatever tasks                                                                                              
management schedule for them to do.                                                                                                                   
                                                                                                                                                      
* Top managements don't want to deal with the human side of                                                                                           
their employees, that is, employees feelings and industrial                                                                                           
psychological needs or group needs. In this respect, machines                                                                                         
are cared for more than the workers.                                                                                                                  
                                                                                                                                                      
Technicians, supervisors and managers in the manu facturing                                                                                           
environment know much more about the behavioural                                                                                                      
characteristics of machines than man.                                                                                                                 
                                                                                                                                                      
* Top management or managers are afraid to recognise                                                                                                  
individual employ ee's contributions or praise the individual                                                                                         
when he has done a good job.                                                                                                                          
                                                                                                                                                      
Machines that are not handled with proper care break down.                                                                                            
Likewise, employees in highly stressed organisations burn                                                                                             
themselves out totally, or operate at rates way below their                                                                                           
optimal capabilities.                                                                                                                                 
                                                                                                                                                      
When this happen, all top management do is ask the burnt out                                                                                          
employees to take costs, pressures on workers to up                                                                                                   
productivity are increasing.                                                                                                                          
                                                                                                                                                      
Most of the claims by CEOs during the annual company dinners                                                                                          
or in the annual reports, that the human resource in the                                                                                              
company is the most valuable resources, are meaningless as                                                                                            
their actions do not live up to their words.                                                                                                          
                                                                                                                                                      
THE following is a real case anecdote (from one of our readers                                                                                        
who prefers to stay anonymous) concerning the lack of                                                                                                 
leadership of his immediate superior.                                                                                                                 
                                                                                                                                                      
Ernie Soon, 31, a QC manager in a medium sized plastics                                                                                               
factory in Perak, is very unhappy lately. Only two months ago                                                                                         
in November he had successfully solved a quality control                                                                                              
problem by bringing the reject rates down to 0.5 per cent from                                                                                        
the previous high of 4 per cent.                                                                                                                      
                                                                                                                                                      
In the quiet of his office at 6pm about two weeks ago, Ernie's                                                                                        
thoughts went back to the time he first joined this factory,                                                                                          
about one year ago.  He was full of zeal and enthusiasm as the                                                                                        
new QC manager, after four years as QC engineer in a different                                                                                        
plastic factory.                                                                                                                                      
                                                                                                                                                      
He recalled vividly the installation of a new high speed                                                                                              
machinery from Japan in March 1996. Ever since then, the                                                                                              
production line was faced with much teething problems.                                                                                                
                                                                                                                                                      
But the problems were resolved one by one and five months                                                                                             
after installation the only remaining problem was the high                                                                                            
reject rates of the finished product.                                                                                                                 
                                                                                                                                                      
Being a very conscientious individual, Ernie took upon himself                                                                                        
the challenge of overcoming the problem. He took great efforts                                                                                        
to study the problem from various angles.                                                                                                             
                                                                                                                                                      
He looked into the raw materials used, the temperature setting                                                                                        
and speed of the machinery, etc. He talked to the shopfloor                                                                                           
workers and the supervisors of different workshifts.                                                                                                  
                                                                                                                                                      
Slowly and systematically, Ernie collected the production data                                                                                        
and in October 1996 discovered that most of the rejects                                                                                               
happened to come from the nightshifts.                                                                                                                
                                                                                                                                                      
Further checks and talking to nightshift workers finally                                                                                              
enabled Ernie to suspects that the problem could be coming                                                                                            
from a not-sohomogeneous mix of the plastic raw materials with                                                                                        
other plastic additives such as pigments, lubricants,                                                                                                 
ultra-violet stabilisers and so on.                                                                                                                   
                                                                                                                                                      
His suspicion was proven right when the batching and mixing                                                                                           
process was given a more thorough blending. With a more                                                                                               
homogeneous mix, the reject rates was lowered dramatically and                                                                                        
the problem solved.                                                                                                                                   
                                                                                                                                                      
Then in early November, byduring a management meet al ing, the                                                                                        
Managing Direct of the plastic factory praised Ernie for his                                                                                          
efforts in over coming the QC problem.                                                                                                                
                                                                                                                                                      
Little did Ernie relise as that this commendation up aroused                                                                                          
the displeasure of the factory manager, Raymond Gunn.                                                                                                 
                                                                                                                                                      
From that day on, Raymond, 43, who rose from the yranks after                                                                                         
25 years in the plastic manufacturing line acted negatively                                                                                           
toward Ernie. He even tried to make life miserable for Ernie                                                                                          
by picking on him and ridiculing him in front of other                                                                                                
colleagues and subordinates.                                                                                                                          
                                                                                                                                                      
But that was not all. In] { late November, after the 3                                                                                                
performance appraisal was over, Ernie found that his 1997                                                                                             
increment was 3 cent lower than the fac ttory's average for                                                                                           
manag ers.                                                                                                                                            
                                                                                                                                                      
When he spoke to Raymond about it, he was shocked to hear that                                                                                        
a fixed salary and company increments cannot make him rich.                                                                                           
Raymond even sug gested that if Ernie wants a quality life, he                                                                                        
should try making money from other sources, such as the Kuala                                                                                         
Lumpur Stock Exchange, or the race course.                                                                                                            
                                                                                                                                                      
A couple of days later, Er nie happened to be summoned by the                                                                                         
MD to see him over some other quality issues.  Before leaving                                                                                         
the room, Ernie plugged up enough courage and brought up his                                                                                          
dis-satisfaction about his below average increment.                                                                                                   
                                                                                                                                                      
The MD's response was one of disinterest. His mind was too                                                                                            
preoccupied with other investment opportunities. He coolly                                                                                            
told Ernie to settle the problem him self, and talk to his                                                                                            
immedi ate superior.                                                                                                                                  
                                                                                                                                                      
Ernie walked away feelling demoralised.                                                                                                               
                                                                                                                                                      
Ernie's predicament may sound like an isolated case.                                                                                                  
Unfortunately, insensitive managers devoid totally of                                                                                                 
leaderships skills in the like of Raymond are legion in                                                                                               
Malaysian organisations.                                                                                                                              
                                                                                                                                                      
Should this observation surprise us? If so, just try recalling                                                                                        
how many executives or supervisors are sent for the type of                                                                                           
training and development that will help them acquire the basic                                                                                        
                                                                                                                                                      
understanding of human be haviour and the interpersonal skills                                                                                        
such as motivating and coaching, so as to achieve high produc                                                                                         
tive out puts consistently?                                                                                                                           
 

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