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TRYING TO IMPROVE STAFF MORALE
DEC 24, 1995 - NEWS STRAIT TIMES
                                                                                                           
SIGMA Concrete Manufacturers Sdn Bhd was established more than                                                                                        
15 years ago. During the last eight years, it has grown by                                                                                            
leaps and bounds in line with the rapid expansion in the                                                                                              
construction industry.                                                                                                                                
                                                                                                                                                      
To keep abreast with increased production necessary to meet                                                                                           
market demands, the Engineering Department of Sigma has grown                                                                                         
three fold since 1989. The total number of engineers has                                                                                              
increased from two to six and the draftsmen from five to 14.                                                                                          
                                                                                                                                                      
Around mid-1992, Nelson joined Sigma as Chief Engineer,                                                                                               
overseeing more than 20 staff. At the age of 36 his technical                                                                                         
expertise in the production of heavy duty concrete structural                                                                                         
components is well proven. His previous employers were in the                                                                                         
same field.                                                                                                                                           
                                                                                                                                                      
During the last couple of months, Nelson had heard that the                                                                                           
morale of his staff was deteriorating. He was aware of this                                                                                           
situation as he had noticed increased scheduling difficulties                                                                                         
and conflict among group members increasing. He also noticed a                                                                                        
slight drop in department productivity. But somehow he had let                                                                                        
his own busy work schedule distract him for all these small                                                                                           
signals of employee dissatisfaction.                                                                                                                  
                                                                                                                                                      
It was during the usual monthly department meeting, last month                                                                                        
that one of the engineers brought up the issue of                                                                                                     
deteriorating work atmosphere within the department. Nelson                                                                                           
decided that he must find out the factors leading to this not                                                                                         
so-favourable situation. So he had a long and open discussion                                                                                         
with his six engineers and three senior draftsmen, none of                                                                                            
them above 30 years of age.                                                                                                                           
                                                                                                                                                      
Only after the long closed door meeting did Nelson realise the                                                                                        
extent or sever ity of the situation.                                                                                                                 
                                                                                                                                                      
Among both the engineers and the draftsmen, salary is the                                                                                             
prime topic of discussion. As the company grew in sales and                                                                                           
production, so did the engineers and draftsmen's                                                                                                      
responsibilities and workload. For instance an average weekday                                                                                        
means nine hours, minimum half-day on Saturday and time on                                                                                            
Sunday when necessary.                                                                                                                                
                                                                                                                                                      
Most of felt them strongly that inflation during the last two                                                                                         
to three years had actually reduced their buy ing power. Their                                                                                        
annual increments for 1993 and 1994 were around seven per cent                                                                                        
and below the real consumer price index.                                                                                                              
                                                                                                                                                      
Nelson is his heart agrees with them that the widely Published                                                                                        
inflation rate of below four per cent is unrealistic. Also as                                                                                         
chief engineer of his department he is fully aware that the                                                                                           
company has no formal performance appraisals or job                                                                                                   
descriptions. Staff turnover in his department had stabilised                                                                                         
around 10 per cent as compared to 35 per cent before he joined                                                                                        
Sigma.  His subordinate had, in fact, told him that most of                                                                                           
them do not leave the company because they liked working under                                                                                        
him.                                                                                                                                                  
                                                                                                                                                      
That night, Nelson pondered over what he learnt from his                                                                                              
subordinates. He remembered clearly that the staff turnover in                                                                                        
the engineering department before he joined, was high because                                                                                         
of the autocratic and unreasonable behaviour of his                                                                                                   
predecessor. And he had retired from Sigma, in 1992 when he                                                                                           
reached 55. Being young himself, Nelson was able to establish                                                                                         
a very cordial working relationship.                                                                                                                  
                                                                                                                                                      
With his participative leadership style he had, in fact raised                                                                                        
the productivity of the department by at least 100 per cent if                                                                                        
compares to three years ago. Nelson is also cognisant of the                                                                                          
fact that the general work culture of the entire factory is                                                                                           
not that great. Even though the factory was started 15 years                                                                                          
ago about 30 per cent of the workforce are above 50 years old.                                                                                        
                                                                                                                                                      
Nelson's boss, George, the factory manager, is a nice man in                                                                                          
his late 50s. He runs the factory with a laissez faire or                                                                                             
free-rein leadership style. And became George is by nature a                                                                                          
very thrifty person, seven per cent annual increment is, to                                                                                           
him, already a big deal. Nelson knows in his heart that for                                                                                           
1996, he won't be able to obtain for his staff salary                                                                                                 
increments more than previous years.                                                                                                                  
                                                                                                                                                      
On the other hand, he does not want his staff to resign, and                                                                                          
he is afraid that is what is going to happen.                                                                                                         
                                                                                                                                                      
In the quiet of his study room, Nelson pondered over the                                                                                              
following issues:                                                                                                                                     
                                                                                                                                                      
1. He knows that about one-quarter of his engineers and                                                                                               
draftsmen are extremely co-operative and productive about half                                                                                        
are average performers, and the balance have poor-to-bad work                                                                                         
attitudes.                                                                                                                                            
                                                                                                                                                      
2. He knows that his boss George will only accept proposals if                                                                                        
they can reduce cotst and increase the bottom line.                                                                                                   
                                                                                                                                                      
3. He knows that, if his subordinates want to, the                                                                                                    
productivity in his department can be increased.                                                                                                      
                                                                                                                                                      
SYNOPSIS:                                                                                                                                             
                                                                                                                                                      
DURING a three day leadership development programme at Pulau                                                                                          
Pangkor senior supervisor Rosman 33, brought up the issue of                                                                                          
supervisors sandwiched (unfavourably) between management and                                                                                          
the workers.                                                                                                                                          
                                                                                                                                                      
He said that some managers in his factory, behaved in a rather                                                                                        
immature manner. For instance, they don't listen to their                                                                                             
subord inates, scream at workers and supervisors, and are over                                                                                        
demanding.                                                                                                                                            
                                                                                                                                                      
Justine, a junior manager in a consulting firm suggest ed that                                                                                        
may be it is the pressure to achieve production targets, from                                                                                         
top management, that made them so.                                                                                                                    
                                                                                                                                                      
And Ashraf, a senior supervisor from Penang said that workers                                                                                         
today are a very indisciplined lot. They absent themselves                                                                                            
without warning, have negative work attitudes, and even                                                                                               
sabotage the system.                                                                                                                                  
                                                                                                                                                      
This small work-group consisting of six participants had to                                                                                           
present their solution to the other participants the following                                                                                        
morning.                                                                                                                                              
                                                                                                                                                      
"Compassionate" management is what motivates people to achieve                                                                              
results.                                                                                                                                              
                                                                                                                                                      
Managers who still believe today that production targets are                                                                                          
achieved through force or pressure are wrong.  Human beings                                                                                           
don't work that way in our current Malaysian environment.                                                                                             
                                                                                                                                                      
Managers who are not sensitive to the emotional anxieties and                                                                                         
strains on the supervisors and workers are bound to encounter                                                                                         
all kinds of resistance.                                                                                                                              
                                                                                                                                                      
They must realise that factors, such as the following, greatly                                                                                        
influence performance:                                                                                                                                
                                                                                                                                                      
a) the working environment: user friendly systems and tools                                                                                           
that are available to the workers at the moment of need,                                                                                              
documentation and communication systems that keep workers well                                                                                        
informed                                                                                                                                              
                                                                                                                                                      
b) teamwork by small groups (around 10 to 12 persons, for                                                                                             
example) and trusting relationship at all levels.                                                                                                     
                                                                                                                                                      
c) a broad range of work activities that keep work                                                                                                    
sufficiently challenging and providing learning opportunities.                                                                                        
                                                                                                                                                      
d) stress levels that are not counter-productive for                                                                                                  
individuals, and for groups.                                                                                                                          
                                                                                                                                                      
Assuming that all the above factors are favourable, and                                                                                               
assuming that production targets are realistic and the                                                                                                
supervisors and workers are well trained and experienced,                                                                                             
pushing people for results, apply pressure to meet deadlines                                                                                          
making people feel guilty to reach targets, blaming                                                                                                   
supervisors and workers when failures happen, finding                                                                                                 
scapegoats to hide bad decisions, etc, are undesirable                                                                                                
practices that are counter productive.                                                                                                                
                                                                                                                                                      
Managers must give considerations to the fact that:                                                                                                   
                                                                                                                                                      
a) People are both emo tional and thinking individuals they                                                                                           
respond well if they are treated with some measure of                                                                                                 
"respect":                                                                                                                                  
                                                                                                                                                      
b) Most workers want to be loyal employees, and subjecting                                                                                            
them to pressure only arouses negative emotional and                                                                                                  
destructive reactions:                                                                                                                                
                                                                                                                                                      
The immature behaviour of some of the managers may be due to a                                                                                        
lack of experience because they are young and other factors                                                                                           
heavy workload, etc.                                                                                                                                  
                                                                                                                                                      
It is necessary that managers and supervisors be sent for                                                                                             
training in interpersonal and communication skills.                                                                                                   
                                                                                                                                                      
Jong feels that a pleasant working environment is inevitable                                                                                          
if a company were to achieve high productivity and success.                                                                                           
Jong suggests holistic approach, as follows:                                                                                                          
                                                                                                                                                      
l. Understanding and friendly relationship between management                                                                                         
and workers is very important.                                                                                                                        
                                                                                                                                                      
2. Senior managers should set goals or production targets that                                                                                        
are realistic, pragmatic and attainable.                                                                                                              
                                                                                                                                                      
Most organisations in Malaysia and elsewhere are built based                                                                                          
on control. As a result mutual distrust between management and                                                                                        
workers is the norm. In highly productive organisations, the                                                                                          
relationship between employer and employee is based more on:                                                                                          
                                                                                                                                                      
l. Shared goals and shared values:                                                                                                                    
                                                                                                                                                      
2. Mutual trust, loyalty and commitment rather than on control                                                                                        
and coercion.                                                                                                                                         
                                                                                                                                                      
Malaysian organisations should find ways to generate high                                                                                             
energy levels and high productivity through a more                                                                                                    
"people-approach" than our traditional approach of "cracking                                                                           
the whip" or coercion.                                                                                                                           
 

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