>> MIM Speaks
FIGHTING INTELLECTUAL PIRACY WARS
JUNE 4, 1995 -
THE STAR
WHEN the Human Resource Development (HRD) Fund was
established, it was lauded as a move that would encourage the
corporate sector to undertake staff training and development
seriously.
Since then, we have seen prodigious growth in the number of
training specialists and consultants in the country.
Having brought home the need to train our human resources is
one thing, looking into the quality of the training content is
another.
It is obvious from a quick scan of the training courses that
are being conducted that a lot of "borrowing" of course
materials is carried out.
As one local trainer quipped: "Intellectual piracy is so
common in training activities it is almost routine."
The term "Intellectual Property Rights" may be heard floating
around in certain government circles. Such a high-flown issue
appears distant from the individual at ground level.
So perhaps it is timely that those interested in the business
of training should be more aware of the subject of
intellectual property rights and how it is going to affect
them.
A brief background on the subject of intellectual property
rights will take us, surprisingly, into the current topic of
GATT and international trade and tariffs. GATT, WTO and TRIPS
One of the multilateral agreements signed under GATT covers
the protection of intellectual property rights including
copyrights, trademarks, industrial designs, layout designs of
integrated circuits, trade secrets and patents.
This section of the agreement is also known as TRIPS (Trade
Related Aspects on Intellectual Property Rights).
TRIPS lays out the general principles, standards and scope of
intellectual property rights including obligations of member
nations, even administrative remedies and settlement
procedures to follow in the event of disputes between member
nations.
On Jan 1, the World Trade Organisation (WTO) was established
in accordance with the terms of the GATT agreement signed last
year. WTO is essentially set up to replace GATT and to enforce
the terms of the GATT agreement on issues ranging from trade
goods to intellectual property, services and investments.
WTO provides for a dispute settlement mechanism to allow a
member nation to file complaints against another member nation
not enforcing any of the obligations within the GATT
agreement.
The dispute settlement mechanism was put to the test in March
this year when Singapore ventured into uncharted waters and
protested against Malaysia's trade-restrictive ban on the
import of two petrochemical products.
The matter was resolved when Malaysia agreed to modify its
import licensing scheme. This incident is recorded in history
as the first complaint brought to the attention of WTO.
To date, no member country has brought a complaint on the
issue of intellectual property, but then WTO is only five
months old.
The principle of protecting intellectual property rights is
not new. WTO works together with other international
conventions on intellectual property rights.
Malaysia is already a signatory to other intellectual property
conventions: the Paris convention and the Berne convention for
the Protection of Literary and Artistic Works.
The terms of the international conventions were ratified with
appropriate regulations or amendments to the Copyright Act
1987 and the Patents Act 1983.
The issue of TRIPS brought under WTO means that any
contravention of TRIPS could possibly bring about trade
sanctions on any member nation.
Since the subject of intellectual property rights covers a
very broad range of issues, to make this heady topic more
digestible this article will take a closer look at the impact
of TRIPS on one sector: the training and development of human
resources. The Copyright Act
Essentially, the legislative vehicle safeguarding intellectual
property rights that has the greatest effect on the training
and development industry is the Copyright Act 1987.
It covers any original literary, musical or artistic works
films, sound recordings and broadcasts.
Said lawyer Hari Jayaram: "To enjoy protection, an original
work has to be reduced to material form. It may be written
down on a piece of paper, made into a transparency or
presented in the form of a visual or an audio recording."
He explained that "one of the chief principles of the
Copyright Act is that 'ideas are not protected' meaning that
anyone may, for example, take the ideas behind the theories
and concepts and explain it in their own words.
"Drawings, charts and diagrams are considered as artistic
works and also come within the ambit of the Act.
"It is acceptable to show, say, a diagram on an overhead
projector in a class with the name of the author also
indicated for pure educational purposes.
"However, using the diagram or producing photocopies of it
without the consent of the copyright owner to be distributed
to fee-paying seminar participants is an infringement, even
though the name of the author is also printed."
The Act provides for a fine of RM10,000 for each infringing
copy or imprisonment not exceeding five years or both. The
amount of the fine and period of imprisonment is doubled for a
subsequent offence.
Hari continues: "Malaysia is a signatory to the Berne
convention, which supports the principle of Minimum formality
for copyrights Inln following the guidelines of the
convention, Malaysia has no register of copyrights as such."
The copyright of a literary work continues up to SO years
after the death of the author with minor variations here and
there in the, Provisions for different types of original works
produced. Impact of enforcement
The ramifications of the enforcement of intellectual property
are wides-ranging
Neglect to do so would subject the country to Possible
complaints at WTO's Dispute settlement Body which could lead
to trade sanctions if solutions are not achieved. Nevertheless
even where the desire to toe the line in paying royal ties is
evident, the energy needed to trace the author, obtain
permission and effect payments is cited as archaic,
cumbersome, time-consuming and so on.
What is needed is a convenient infrastructure for the payment
and collection of royalties. The hassle and cost of tracking
down the owners of copyright, especially those not
particularly famous or not published, may add up to more than
the cost of the royalty itself.
It might be worthwhile studying the system adopted in Britain
where the Copyright Licensing Agency, a joint collecting
agency for publishers and authors, collects fees for granting
licences to copy books and periodicals on photocopy machines.
Granted the levy of royalties for course notes may result in
higher costs for running training programmes, the impact this
may have on scholastic pursuits and dissemination is yet to be
seen.
Preliminary reaction from sources involved in the corporate
sector hints that this might not be too much of a hindrance.
Where training packages are obtained from people who developed
them, the royalties for the materials are already paid for. If
anything, most corporations would like to see better
value-for-money in training packages which provide original
course materials developed by the training providers
themselves.
Consequently, corporations and individuals alike may finally
have to grapple with the fallacy of attributing the value of
the training package as directly proportionate to the quantity
rather than the quality of course notes and its contents.
In Malaysia, the quantity of course notes often plays a
suggestive role in the participants' perception of the amount
of training received in a programme. Generally, the greater
the quantity of course notes, the happier participants will
feel about the programme.
Individuals who are now involved in training programmes
hesitate to produce their own course materials and notes,
knowing the very likelihood that they will be photocopied and
passed off as someone else's work sometime in the future.
As far as the training and development of human resources is
concerned, greater confidence in the enforcement of
intellectual property rights is seen as paving the way for the
pursuit of a higher ideal: the encouragement of local studies
and research, and the generation of new materials by local
training proriders.
There is no denying that at the onset of development in any
field, a certain amount of copying helps on the way to growth.
There is, as the saying goes, "no need to reinvent the wheel"
on fundamental technology.
-However, as a developing nation fast becoming developed, it
is increasingly felt that it is about time Malaysians begin to
be more self-reliant on their own resources and Intellectual
capability and not merely regurgitate imported foreign
technology.
Admittedly, toe current pool of primary material for
developmental studies is limited and would take some time,
even many years, to develop, but we must start some where.
There is no bemoaning the tide Of change that will come,
whether in the form of the WTO, TRIPS or Copyright Act. We can
transcend the initial difficulty. and raise the training and
development of human resources to a higher level expectation
and professionalism.
Those who wish to know more about intellectual property rights
and the Copyright Act can attend a one-day seminar to be
conducted by Hari Jayaram on Aug. 2 in Kuala Lumpur. For
details, contact MIM at e 03-2643214.
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