TITLE : STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS. 7TH ED.

CHAPTER   1
	Foundations of Strategic Marketing
	Management	1
 
CHAPTER 2
	Financial Aspects of Marketing
	Management	16
 
CHAPTER 3
	Marketing Decision Making and
	Case Analysis	31
 
CHAPTER 4
	Opportunity Analysis and Market
	Targeting	 41
 
	Importatores Quetzal	49
	RogerA. Kerin and RobertA. Peterson
 
	Jones-Blair Company	52
	RogerA. Kerin
 
	Frito-Lay'sw Dips	62
	Roger A. Kerin and Jeanne Bertels
 
	Curtis Automotive Hoist	74
	Gordon H. L. McDougell
 
	The Upjohn Company: Rogaine
	Topical Solution	84
	RogerA. Kerin
 
	Nestle Italy	96
	John A. Quelch and Michele Costabile
 
CHAPTER 5
	Marketing Research	111
 
	South Delaware Coors, Inc.	 19
	James E. Nelson and Eric J. Karson
 
	Ms-Tique Corporation	130
	RoraXerA. Kerin
 
	MacTec Control AB	137
	James E. Nelson
 
	Bateson Battery Chargers	145
	James E. Nelson
 
CHAPTER    6
	Product and Service Strategy and
	Management	156
 
	Frito-Lay, Inc.: SunChips_ Multigrain
	Snacks	l 167
	RogerA. Kerin and Kenneth R. Lukaska
 
	Price Waterhouse	186
	Roger A. Kerin, Angela Bullard and
	Lawrence CertJetti
 
	Manor Memorial Hospital	199
	RogerA. Kerin
	Swisher Mower and Machine
 
	Company	12 1
	Roger A. Kerin and Wayne Swisher
 
	American Airlines, Inc: Proposal for
	a Three-Class Transcon System	224
	A. Dhebar
 
	Procter & Gamble, Inc.: Scope	243
    Gordon H. G..McDougall and Franklin
    Ramsoomair
 
	Logitech
	Adrian B. Ryans and Brock Smith		256
 
 
CHAPTER 7
    Marketing Communications Strategy
	and Management		271
 
	Morgantown Furniture Inc. (A)		282
	RogerA. Kerin
 
	Morgantown Furniture Inc. (B)		293
	Roger A. Kerin
 
   Cadbury Beverages, Inc.: CRUSHX Brand 296
   Roger A. Kerin
 
   Godiva Europe 312
   Jean-Jaques Lambin
 
   Honeywell, Inc.: Spectronics Division 33
   Roger A. Kerin and Angela Schuetze
 
   Club Med Espana		345
   Dominique Turpin and Alex Bloom
 
 
CHAPTER 8
	Marketing Channel Strategy and
	Management		362
 
	Zoecon Corporation: Insect Growth
	Regulators 		372
	RogerA. Kerin and Larry Smith
	Hendison Electronics Corporation		383
	RogerA. Kerin
 
    Goodyear Tire and Rubber Company 390
    RogerA. Kerin
 
	Konark Television India		403
	James E. Nelson and Piyush K Sinha
 
	Carrington Carpet Mills, Inc.		416
	RogerA. Kerin
 
 
CHAPTER 9
	Pricing Strategy and Management		421
	Burroughs Wellcome Company:
	Retrovir		430
    RogerA. Kerin
 
	Augustine Medical, Inc.: The Bair
	Hugger_ Patient Warming System	443
    RogerA. Kerin, Michael Gilbertson, and
	William Rudelius
 
	U. S. SemiCon Corporation: Facsimile
	Technology Program	4,4
	RogerA. Kerin
 
	Proctor & Gamble, Inc.: Downy
	Enviro-Pak	468
	Adrian B. Ryans, Janet Lahey and
	Chris Lane
 
	Warner-Lambert Ireland: Niconil	476
	John A. Quelch and Susan P. Smith
 
	WilTel, Inc.	492
	Robert A. Peterson and William R. Wilson
 
 
CHAPTER 10
	Marketing Strategy Reformulation:
	The Control Process	506
 
	Tostitos Brand Tortilla Chips	516
	RogerA. Kerin andJaneLovett
 
	Marshall Museum of Art	528
	RogerA. Kerin
 
    Hanover-Bates Chemical Corporation 539
	RobertE. Witt
 
	Dell Computer Corporation:
	Reformulation Strategy	546
	Robert A. Peterson
 
 
CHAPTER 11
 
    Comprehensive Marketing Programs 563
	Tyler Pet Foods, Inc.	568
	RogerA. Kerin
 
	Chun King Corporation	579
	RobertA. Peterson and NickMiDnovets
 
	The Circle K Corporation	590
	RogerA. Kerin
 
	Volvo Trucks Europe	602
	Jean-Jacques Lambin and Tammy Bunn
	Hiller
 
	Colgate-Palmolive Canada: Arctic
	Power Detergent	617
    Gordon H. C. McDougall and Douglas Snetzinger
 
    Swatch 637
    Helen C. Kimball and Christian Pinson
 
    Zantac (A) 671
    Reinhard A ngelmar and Christian Pinson
 
 
	APPENDIX
 
    Preparing a Written Case Analysis 709
 
	Republic National Bank of Dallas-
	NOW Accounts709
    RogerA. Kenn
 
   Student Analysis: Republic National Bank of
   Dallas-NOW Accounts 719
 
   Selected Glossary of Marketing
   Terms and Concepts 727
 
   Subject, Brand, and Company Index 731