TITLE : E MYTH: WHY MOST BUSINESS DON'T WORK AND WHAT TO DO ABOUT IT, THE.

 
Introduction  1
 
Part I: The E-Myth and American Business  5
 
Chapter 1. The Entrepreneurial Myth   7
Chapter 2. The Entrepreneur, the Manager, and the Technician   12
Chapter 3. Infancy: The Entrepreneurial Phase   21
Chapter 4. Adolescence: Getting Some Help   25
Chapter 5. Beyond the Comfort Zone   31
Chapter 6. Maturity and the Entrepreneurial Perspective  38
 
Part II: The Turn-Key Revolution: A New View of Business  45
 
Chapter 7. The Turn-Key Revolution  47
Chapter 8. The Franchise Prototype  54
Chapter 9. Working On Your Business, Not In It  58
 
Part III: Building a Business That Works!  71
 
Chapter 10. The Business Development Process  73
Chapter 11. Your Business Development Program  81
Chapter 12. Your Primary Aim  83
Chapter 13. Your Strategic Objective  87
Chapter 14. Your Organizational Strategy  94
Chapter 15. Your Management Strategy  109
Chapter 16. Your People Strategy  118
Chapter 17. Your Marketing Strategy  132
Chapter 18. Your Systems Strategy  141
 
Epilogue  156
Afterword  163
About the Author  165