TITLE : INTRAPRENEURING: WHY YOU DON'T HAVE TO LEAVE THE CORPORATION TO BECOME AN ENTREPRENEUR.

 
 
Memo to the CEO xi
Preface: Discovering "The Dreamers Who Do"	xv
An Intrapreneurial Honor Roll xxi
 
BOOK 1: THE INTRAPRENEURS
 
Chapter 1 The New Intrapreneurial Spirit		3
The Intrapreneur's Ten Commandments	22
Profile: Chuck House: Growing from Employee to Intrapreneur 23
Test: Are You an Intrapreneur? 31
 
Chapter 2 Who Is the Intrapreneur?  32
Profile: Michael Phillips: Intrapreneuring in a Service Industry . 57
 
Chapter 3 Making the Argument for Intrapreneuring	65
Profile: Hulki Aldikacti: At Home in a Corporate Giant 75
 
BOOK II: BECOMING AN INTRAPRENEUR
 
Chapter 4 Why Intrapreneuring Can Be Better Than Entrepreneuring  87
Profile: Richie Herrink: Selling to Your Own Company 97
 
Chapter 5 Choosing an Idea  101
Checklist for Choosing Ideas	124
 
Chapter 6 Planning Your Intraprise	126
Profile: Art Fry: Persisting with a Good Idea	137
 
Chapter 7 Identifying Sponsors, the Protectors of New Ideas  143
Checklist for Choosing a Sponsor 160
Profile: Matt Sanders: Dealing with a Setback 163
 
Chapter 8 The Intrapreneurial Way of Leadership  174
 
BOOK III: BUILDING THE INTRAPRENEURIAL ENVIRONMENT
 
Chapter 9 The Freedom Factors: Can Intrapreneuring
          Happen in Your Company?  195
1 Self-Selection
2 No Handoffs
3 The Doer Decides
4 Corporate "Slack"
5 Ending the Home-Run Philosophy
6 Tolerance of Risk, Failure, and Mistakes
7 Patient Money
8 Freedom from Turfiness
9 Cross-Functional Teams
10 Multiple Options
Profile: Brian Ehlers: A Classic Intrapreneur	257
 
Chapter 10 Rewards Along the Intrapreneurial Career Path		260
 
Chapter 11 Intracapital: Freedom as a Reward  276
 
Chapter 12 Putting to Rest the Fears of Anarchy  300
 
CONCLUSION: THE RENAISSANCE CORPORATION
 
A Last Word to the CEO 322
Appendix: Intraprise Plan Guidelines	323
 
Bibliography 352
Acknowledgments 355
Index	359