| TITLE : MAKING DEALS: THE BUSINESS OF NEGOTIATING. |
Introduction xi PART ONE Deal Making: The Perspective 1 1 Making Deals 5 2 Developing an Approach 15 The Changing Style of Negotiation 18 Resolving Conflict 18 Applying Problem Solving to Negotiation 21 The Arbitration Option 22 The Four Major Variables 24 Conclusion 33 3 Negotiation Strategies 35 Focus on Your Strength 36 Exercise Patience and Control 37 Exploring Options 38 Tradeoffs 38 Personalizing 39 Bridging 39 Compromise 40 Controllers versus Understanders 41 Conclusion 45 4 Negotiation Tactics 47 Extreme Demands 48 Play Acting 50 Limited Authority 52 Take It or Leave It 54 Good Guy/Bad Guy 56 Phony Issues 57 Just One More Thing 59 Slicing 60 The Secret Agent 62 Conclusion 64 5 The Role of Style in Negotiating 65 Know Your Communication Style 68 Benefits and Liabilities of Style 78 Anticipating and Dealing with Style Interactions 82 Implications of Negotiation Styles 95 Conclusion 101 PART TWO Deal Making: The Process 103 6 Transfer of Ownership: Buying and Selling a Business 107 Why Is the Business Being Sold? 108 What Is Important to the Other Negotiator? 110 The Prenegotiation Plan 111 Negotiation Planning Form 118 Conclusion 123 7 Negotiating Leases and Acquisitions 125 The Role of the Contract 126 The Role of the Attorney 128 Promoting Mutual Investment 129 Balancing Deal Components 131 Initiating the Deal 136 Conclusion 141 8 Negotiating Financial Sales 143 Negotiating and Selling 147 The Salesperson and the Purchasing Mindset 150 Alternatives to Agreement 152 Conclusion 154 9 Negotiating in an Intercultural Setting 159 Expectations, Control, and Cultural Context 160 The Role of Language 165 Planning, Patterns of Communication, Interpreting Cultural Differences, and the Perception and Use of Power 166 Conclusion 175 10 Why Study Negotiation? 179 Gottlieb/Healy Principles 181 Conclusion 185 Index 187