SELECTED CASES IN STRATEGIC MANAGEMENT.
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| TITLE : SELECTED CASES IN STRATEGIC MANAGEMENT. |
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CONTENTS Preface xi SECTION ONE OVERVIEW OF STRATEGIC MANAGEMENT 1 CASE 1 TSR Hobbies, Inc. / Margaret Friedman 3 INDUSTRIAL HIGHLIGHT TOYS AND GAMES INDUSTRY 10 CASE 2 Kitchen Made Pies / James J. Chrisman and Fred L. Fry 12 INDUSTRIAL HIGHLIGHT PROCESSED FOODS AND BEVERAGES INDUSTRY 24 CASE 3 Classic Case: Wall Drug Store / James D. Taylor, Robert L. Johnson, and Gene B. Iverson 29 INDUSTRIAL HIGHLIGHT DRUG STOERE SEGMENT OF THE RETAIL TRADE INDUSTRY 47 SECTION TWO ENVIRONMENTAL ANALYSIS AND ORGANIZATIONAL DIRECTION 51 CASE 4 Federal Express: Is There Any "Zip" Left in Zapmail? Per V. Jenster 53 INDUSTRIAL HIGHLIGHT TRANSPORTATION SERVICES INDUSTRY 65 CASES 5 Caterpillar Tractor Company / Donald W. Eckrich 71 INDUSTRIAL HIGHLIGHT CONSTRUCTION MACHINERY INDUSTRY 82 CASE 6 Kellogg Company and the Ready-to-Eat Cereal Industry / Joseph A. Schenk, Dan S. Prickett, and Stanley J. Stough 85 INDUSTRIAL HIGHLIGHT CONFECTIONERY AND BAKED GOODS INDUSTRY 113 CASE 7 Classic Case: The Southland Corporation / J. W. Brown 117 INDUSTRIAL HIGHLIGHT FOOD RETAILING SEGMENT OF THE RETAIL TRADE INDUSTRY 136 SECTION THREE STRATEGY FORMULATION 143 CASE 8 Midstate Dental Lab, Inc. / Lynda L. Goulet and Peter G. Goulet 145 INDUSTRIAL HIGHLIGHT MEDICAL AND DENTAL INSTRUMENTS AND SUPPLIES INDUSTRY 156 CASE 9 Toys 'R' Us / Caron St. John 159 INDUSTRIAL HIGHLIGHT DOLLS, TOYS, GAMES, AND CHILDRENS VEHICLES INDUSTRIES 171 CASE 10 Turner Broadcasting Systems, Inc. / William H. Davidson and G. Robert Joseph 174 INDUSTRIAL HIGHLIGHT BROADCASTING INDUSTRY 192 CASE 11 Pontiac Division of General Motors / Peter Langenhorst and William E. Fulmer 196 INDUSTRIAL HIGHTLIGH MOTOR VEHICLES INDUSTRY 222 CASE 12 K Mart Stores: Where America Shops and Saves / John L. Little and Larry D. Alexander 227 INDUSTRIAL HIGHLIGHT RETAIL TRADE INDUSTRY 248 CASE 13 Hershey Foods / Richard T. Hise 251 INDUSTRIAL HIGHLIGHT CONFECTIONERY PRODUCTS INDUSTRY 274 CASE 14 Classic Case: Anheuser-Busch Companies, Inc. / Douglas J. Workman et al. 277 INDUSTRIAL HIGHLIGHT ALCOHOLIC BEVERAGES INDUSTRY 300 SECTION FOUR STRATEGY IMPLEMENTATION AND CONTROL 305 CASE 15 Lema Supply Company / Mary Couter and Charles Boyd 307 INDUSTRIAL HIGHLIGHT GENERAL COMPONENTS INDUSTRY 316 CASE 16 Nike, Inc. / Robert G. Wirthlin and Anthony P. Schlichte 318 INDUSTRIAL HIGHLIGHT SPORTING AND ATHLETIC GOODS INDUSTRY 328 CASE 17 The Lincoln Electric Company, 1989 / Arthur Sharplin INDUSTRIAL HIGHLIGHT METALWORKING EQUIPMENT INDUSTRY 355 CASE 18 Polaroid Corporation/lnner City, Inc. / John A. Seeger and Marie Rock 357 INDUSTRIAL HIGHLIGHT PHOTOGRAPHIC EQUIPMENT AND SUPPLIES INDUSTRY 375 CASE 19 Mary Kay Cosmetics, Inc. / Phyllis G. Holland 381 INDUSTRIAL HIGHLIGHT COSMETICS INDUSTRY 399 CASE 20 Hines Industries, Inc. / Robert P. Crowner 405 INDUSTRIAL HIGHLIGHT PUMPS AND COMPRESSORS INDUSTRY 426 CASE 21 Classic Case: Marion Laboratories, Inc., and Kenneth Beck 429 INDUSTRIAL HIGHLIGHT DRUGS AND COSMETICS INDUSTRY 450 SECTION FIVE SPECIAI ISSUES IN STRATEGIC MANAGEMENT 455 CASE 22 Tylenol's Capsule Crisis: Part I / Yaakov Weber 457 INDUSTRIAL HIGHLIGHT DRUG INDUSTRY 474 CASE 23 Tylenol's Capsule Crisis: Part 11 / Yaakov Weber 477 INDUSTRIAL HIGHLIGHT DRUG INDUSTRY 487 CASE 24 Coca-Cola Company / Lincoln W. Deihl and Thomas C. Neil 489 INDUSTRIAL HIGHLIGHT BOTTLED AND CANNED SOFT DRINK INDUSTRY 515 CASE 25 Ford of Europe / H. Landis Gabel and Anthony E. Hall 520 INDUSTRIAL HIGHLIGHT MOTOR VEHICLES INDUSTRY 545 CASE 26 Classic Case: Fourwinds Marina / W. Harvey Hegarty and Harry Kelsey, Jr. 552 INDUSTRIAL HIGHLIGHT HOTELS AND MOTELS INDUSTRY 565 SECTION SIX A COMPREHENSIVE APPROACH TO ANALYZING STRATEGIC PROBLEMS AND CASES 569 APPENDIX SELECTED SOURCES OF SECONDARY INFORMATION 589