TITLE : TALK YOUR WAY TO SUCCESS: ORIGINALLY PUBLISHED AS PROFESSIONALLY SPEAKING

CONTENTS
 
Foreword by John Naisbitt................................... 13
Introduction................................................ 17
 
PART ONE: WHAT IT TAKES TO BE SUCCESSFUL COMMUNICATOR
 
CHAPTER 1 THREE OF THE BEST...................................29
        Challenge #1: Winning the Battle (Lee Iacocca) 30
        Challenge #2: Maximizing Your Career (Millicent Fenwick) 35
        Challenge #3: Getting the Real Story (Ted Koppel) 41
 
CHAPTER 2 THE KEY: BEING REAL..................................55
        Being Private in Public 57
        Relieving Tension 59
        "Being Alive" 60
        Relate to What You're Saying 60
        Relate to Your Audience 61
        Relate to Your Surroundings 61
        Relate to Yourself 62
        Learning Sensory/Emotional Awareness 63
        Developing the Senses 63
        Senory Recall 64
        Use the Technique of Emotional Recall 66
        Use Literature 67
        Use Real Objects 68
        Vulnerability 68
 
PART TWO: ALL YOU NEED TO KNOW TO GET YOUR MESSAGE ACROSS: THE LILYAN
WILDERPROGRAM (STEPS ONE-THREE)
 
CHAPTER 3 ORGANIZING YOUR THOUGHTS (STEP ONE)......................75
         Choose an Objective 76
         Arouse Instinctive Drives 77
         Analyze the Situation 78
         To Whom Are You Speaking? 78
         Who Else Will Be Speaking? 78
         Whta Is the Oeeasion? 79
         Where Will It Take Place? 79
         Plan Your Thoughts 80
         Finding Materials 80
         Using Tools 81
         Deciding on a Length 81
         Seleet One Main Point 81
       Structure 82
         Developing the Body: Tell Them 82
         Developing the Climax 85
         Developing the Conclusion: Tell Them What You Told Them 88
         Developing the Introduction: Tell Them What You're
         Going to Tell Them 89
       Style 92
         Clarity 93
         Flow 95
         Focus 96
         Highlights 97
         Humor 100
 
CHAPTER 4 YOUR VISUAL GUIDE (STEP TWO)..........................103
      Outlines 104
         Sentence Outline 104
         Phrase Outline 106
         Thought-by-Thought Outline 107
         Type or Print Your Guide 108
         Marking Your Outline or Presentation 108
 
CHAPTER 5 PRACTICE AND DELIVERY (STEP THREE)....................118
      Practice 120
         Practicing for Clarity 120
         Practicing for Response 120
         Practicing for Aliveness 124
         Plan Ahead 124
      Delivery 126
         Stage Fright 127
         Energy 128
         Give-and-Take 129
         Fresh Thoughts and Associations 129
         Body Language 131
         Mastering Props and Equipment 133
         Using a Microphone 134
         Taking Command 135
         Questions and Answers 136
 
PART THREE: HOW TO SOUND YOUR BEST: THE
            LILYAN WILDER PROGRAM (Step Four)
 
CHAPTER 6 IMPROVING YOUR VOICE................................141
       Your Vocal Instrument 142
       Identifying Vocal Problems 144
       Getting Your Voice Ready to Use Every Day 148
         First Warm-up Exercise 148
         Second Warm-up Exercise 149
       Dealing with Psychological Stress 152
       The Six Basic Principles of Voice Work 153
         1. Use Diaphragmatic and Abdominal Control 154
         2. Focus 154
         3. Linger on the Vowels 156
         4. Keep Your Pitch Low 157
         5. Keep Your Cheeks Up 157
         6. Keep the Larynx Low 158
       Voice Exercises 160
         Projection Exercise 161
         Breathing Exercise 162
         Resonance Exercise 163
         Projection, Breathing and Resonance 164
 
CHAPTER 7   SPEAKING CLEARLY..................................166
 
         You Have No Right to Be Boring 166
         Definitions 167
         Consonants 170
         Voiced and Unvoiced Sounds 173
         Cognates 174
         Vowels 175
         The Harmony of Articulation 176
         Practice Materials 178
         Consonant Drill 179
         Vowel Drill 191
         Pronunciation 200
         Words Commonly Mispronounced 201
 
CHAPTER 8  FINE-TUNING........................................203
 
         Variety 205
         Range 205
         Pitch 206
         Rate 207
         Force 209
         Quality 209
         How to Develop Variety 210
         Four Great Voices 210
         The Frank Sinatra Exercise 212
         Control 215
         Flexibility 216
         Exercises for Variety, Control and Flexibility 217
 
 
PART FOUR:    SPEAKING UP AND SPEAKING OUT
 
CHAPTER 9    COMMUNICATING NINE TO FIVE...........................233
 
        On-the-Job Strategies 234
        Selling 234
        Negotiating 235
        Interviewing 238
        Your Looks, Your Self 243
        Everyday Challenges 244
        Discussions with Superiors 244
        Discussions with Subordinates 245
        Discussions with Peers 246
        Business Meetings 247
        Community Meetings 248
        On the Telephone 249
        Thinking on Your Feet 253
        Starting and Stopping 254
        Difficult Situations 254
        Panic 256
        Intimidation 257
        Hostility 259
        Humiliation 259
        Indifference 260
        Interruptions 261
 
CHAPTER 10    MAKING THE MEDIA WORK FOR YOU......................263
 
     Television 265
        Local and Network News 265
        Documentaries 265
        Public Affairs 266
        Talk Shows 266
        Magazine Shows 267
        Financial Broadcasts 268
     Print 270
     Radio 272
        The Interview 273
        The Stumbling Blocks 278
        TV and Radio: On-the-Air Savvy  280
        Your Television Image 282
        Your Radio Personality 283
        The Media and Your Message 285
 
CHAPTER 11     YOUR " POCKET GUIDES"............................290
 
Afterword by Charles Osgood 311
Index 313