TITLE : SECRET OF SUCCESSFUL TELEPHONE SELLING: HOW TO TURN COLD CALLING INTO HOT PROFIT.

 
Contents
 
Foreword
vii
 
Preface
ix
 
1 Image
1
2 Preparation
9
3 lncoming calls
15
4 Cold calling
24
5 Objections
48
6 Setting up a unit
60
7 Administration of the telesales unit
67
8 Recruiting telesales staff
75
9 Training
88
10 Writing sales scripts and letters
125
 
Index
139