TITLE : SECRETS OF SUCCESSFUL BUSINESS LETTERS, THE.

 
                   Contents
 
Reader, are you in difficulty over a particular piece of writing? If
so, forget about this list of contents and fly straight to the Red
Alert Index on page 199. Look up the appropriate topic - and,
hopefully, you will find some help.
 
CTG
 
    1 That wretched moving finger 'aving writ                  1
 
      Merely a scene-setter for that which follows -
      something on the dreaded Po-Style - a dig in the
      ribs regarding lack of writing skills - a mini-
      recipe for writing success - how this book works
 
    2 Smoothing ruffled feelings                               9
 
      Replying to letters of complaint - apologies for:
      accounting errors; wrongly fulfilled orders;
      delays in fulfilling orders; inability to supply; -
      faulty goods; poor service - rebuttals of
      ill-founded complaints
 
    3 Pay up - or else                                        25
 
      Writing collection letters: initial and subsequent
      reminders to pay; final demands - an additional
      section on chasing suppliers
 
    4 On flogging one's wares                                 37
 
      Writing sales letters: follow-ups to new customers;
      phrase-banks for sales letters - after-
      sales blurbs - free press publicity
 
    5 Flooring'em with technical know-how                     55
 
      Writing formal reports: construction and composition -
      informal reports - specifications -
      quotations - written procedures and policies
 
    6 Yer writes peanuts, yer gets monkeys                    81
 
      Job descriptions - recruitment advertising -
      rejecting the hoi-polloi - calling for interview -
      rejecting interviewed candidates - offers of
      employment and statements of particulars of
      employment - executive service contracts
 
    7 Praise, beautiful praise ...                          113
 
      Praising for ajob well done - laudatory appraisal
      narratives - notifications of increases in pay -
      notifications of promotion - round-robin praise -
      valedictory letters to retirees - commending
      suppliers for good service
 
    8 Disciplinary bits an' bobs                             129
 
      'I'm disappointed in you' themes - adverse
       appraisal narratives - formal written warnings -
       notifications of summary dismissal - dismissal
       on redundancy - written statements of reasons
       for dismissal - round-robin admonishments -
       orders and instructions
 
    9 Essential bric-a-brac                                  155
 
      Notices of meetings - agenda for meetings -
      minutes of meetings - invitations - press releases
      - annual report blurbs - obituaries - condo-
      lences on illness, injury and death - redresses of
      grievance - resignations
 
 
    Appendices
 
    1 Forms of address, etc. %Us                            181
 
    2 Abbreviations - commercial terms                      185
 
    3 Abbreviations - weights and measures                  189
 
    4 Meetings - glossary o terms                           191
 
    Recommended reading list                                195
 
    Red aIert index                                         197