TITLE : BASIC BUSINESS COMMUNICATION. 4TH ED.

CONTENTS
 
PART 1	Fundamentals of Business Writing 2
1 Some Basic Introductory Words 4
2 Adaptation and the Selection of Words 28
3 Construction of Clear Sentences and Paragraphs 54
4 Writing for Effect 80
 
PART 2	Basic Patterns of Business Letters 116
5 Directness in Initiating Routine Letters 118
6 Answering Routine Letters 160
7 Indirectness for Bad News and Persuasion 206
 
PART 3	Applications to Specific Letter Situations 270
8 Persuasion in Sales Writing 272
9 Pattern Variations in Collections 302
10 Strategy in Job Application 334
 
PART 4	Fundamentals of Report Writing 370
11 Basics of Report Writing 372
12 Report Structure, the Shorter Forms 400
13 Long Formal Reports 458
 
PART 5	Standards and Physical Aspects of Communication 518
14 Graphic Aids to Communication 520
15 Physical Presentation of Reports and Letters 546
16 Correctness of Communication 576
 
PART 6	Other Forms of Business Communication 608
17 Public Speaking and Oral Reporting 610
18 Other Forms of Oral Communication 632
 
Appendix A	Corrections for the Self-Administered Diagnostic Test
			of Punctuation and Grammar 652
Appendix B	A General Checklist for Letter Grading 656
Appendix C	A Grading Checklist for Reports 660
Appendix D	Documentation and the Bibliography 666
 
Index 677