TITLE : FAST - GROWTH MANAGEMENT: HOW TO IMPROVE PROFITS PROFITS WITH ENTREPRENEURIAL STRATEGIES.

Contents
 
 
Introduction, 1
 
PART I
The Five Fast-Growth Guidelines
 
1 Get Your Act Together-Growth Begins in Your Head, 13
 
 
 
PART II
The Three Fast-Growth Leadership Strategies
 
2 Make Policy-Not Decisions, 33
3 Manage People-Not Functions, 51
4 Be a Builder of Customer Businesses-Not Just a Seller to Them, 65
 
 
 
PART III
The Four Fast-Growth Management Strategies
 
5 Put Profit Objectives First-Not Volume, 79
6 Position Your Products as Brands-Not Commodities, 91
7 Use Marketing for Leverage-Not Engineering, 105
8 Dominate Your Category Preemptively-Not as a Competitor, 117
 
 
 
 
PART IV
The Four Fast-Growth Organizing and Operating Strategies
 
9 Enlist Top Managers' Support-Tell Them What You Need, 131
 
 
 
Index, 135