TITLE : E MYTH: WHY MOST BUSINESS DON'T WORK AND WHAT TO DO ABOUT IT, THE.

 
CONTENTS
 
Acknowledgments  xiii
 
Introduction  1
 
Part I: The E-Myth and American Business  5
 
Chapter 1. The Entrepreneurial Myth
Chapter 2. The Entrepreneur, the Manager, and the Technician
Chapter 3. Infancy: The Entrepreneurial Phase
Chapter 4. Adolescence: Getting Some Help
Chapter 5. Beyond the Comfort Zone
Chapter 6. Maturity and the Entrepreneurial Perspective
 
Part II: The Turn-Key Revolution: A New View of Business  45
 
Chapter 7. The Turn-Key Revolution
Chapter 8. The Franchise Prototype
Chapter 9. Working On Your Business, Not In It
 
Part III: Building a Business That Works!  71
 
Chapter 10. The Business Development Process
Chapter 11. Your Business Development Program
Chapter 12. Your Primary Aim
Chapter 13. Your Strategic Objective
Chapter 14. Your Organizational Strategy
Chapter 15. Your Management Strategy
Chapter 16. Your People Strategy
Chapter 17. Your Marketing Strategy
Chapter 18. Your Systems Strategy
 
Epilogue  156
About the Author  163