TITLE : FACE THE PRESS: A PRACTICAL GUIDE TO PRESS AND PUBLIC RELATIONS FOR THE SMALLER ORGANISATION.

 
Table of Contents
 
Foreword
 1. Introduction................................1
 2. You and the Media...........................5
 3. Approach to Public Relations................15
 4. Influencing the Press.......................25
 5. What is News?...............................33
 6. Making News?................................43
 7. Press Releases..............................49
 8. Media Contact...............................71
 9. Technical and Trade Press...................81
10. Photographs and Graphics....................87
11. Press Conferences...........................99
12. In Print....................................105
13. Television and Radio........................113
14. Some Do's and Don'ts........................121
 
Appendices: 1. Advertising......................125
            2. Further Reading..................133