TITLE : TACTICS: THE ART AND SCIENCE OF SUCCESS.

 
Contents
 
INTRODUCTION  9
Lucky: A Little Mad: Very Talented: Rapid Growth
Field: Tactics
 
ALPHABETICAL LIST OF INTERVIEWEES  18
 
Part I Success
 
1 STYLES AND CHARACTERISTICS OF SUCCESS  32
 
Creative Style: Management Style: Entrepreneurial Style:
Characteristics of Typically Successful Styles: Energy,
Drive and Direction: Ego: 'Can-do': Confidence: Stamina
and Hard Work: Efficiency: Ruthlessness: Ability to Cope
with Failure: Tactics
 
2 WEIAT STIMULATES SUCCESS  58
 
Negative Stimulants: Anxieties: Positive Stimulants:
Power and Money: Image Improvement: Status: Making
Things Happen: Doing Something Worthwhile: Tactics
 
3 HOW FAR IS SUCCESS WITHIN OUR CONTROL?  72
 
Early Environment: Born to Succeed: Key Factors:
Expectation: Can You Copy a Style and Become a
Success?: Learning by Copying: What Can We Learn
from Images?: Role-playing to Success: Role-living and
Success: Spot the Phony: When is Artificial Phony?: Does
Luck Leave Success Outside our Control?: Is There
Such a Thing as Luck?: Good Luck or Good Judgment?:
Looking for Opportunity in Time and Place: Tactics
 
Part II Prepare For Success
 
4 FOCUS I  94
 
Self knowledge: Strengths/Weaknesses: Self-awareness
and Self-correction: Tactics
 
5 FOCUS II  102
 
Choice of Field: How They Chose What to Do: Does the
Perfect Job Exist?: Be Ready to Change Targets: Tactics
 
Part III Make lt A Success
 
6 THINKING AND DOING  124
 
How to Generate Ideas: Create New Ideas: The
Creativity of Innocence: The Creativity of Escape: Tactics
 
7 STRATEGY  145
 
Design a Strategy: General Strategy: Detailed Strategy:
How Rigid Should a Strategy Be?: Why Strategy Is More
Than a Plan: How Strategy can Create the Culture of an
Organization: Tactics
 
8 DECISION-MAKING  158
 
How to Make a Decision: Category Thinkers: Intuition
Magic of the Muse?: Tactics
 
9 OPPORTUNITY  174
 
No Standing Still: Types of Opportunity: Opportunity
Building: OpportunitySeeking: AssessingOpportunity.:
Is Technical Advancement Always an Opportunity?:
New Technology as Opportunity, A High-risk Area?:
Opportunism: The 'Me-too' Philosophy: Niche Strategy:
Play Your Own Game: Tactics
 
10 RISK  193
 
Are Sueeessful People Risk-takers?: Gambler's Risk: The
Risk of Innovation: Courage to Be at Risk: The
Differenee between Risk and Adventure: Risk
Reduetion: Work to Make a Decision Work: Learn to
Wriggle: Tactics
 
11 STRATEGY FOR PEOPLE AS RESOURCES  204
 
How to Choose the Best People: How to Construct a Balanced
Team: Team Motivation: Use People Wisely: Create a
Sense of Involvement: Display a Sense of Involvement: You
Don't Have to be Liked: Communicate Goals: How to
Communicate: Getting Rid of People: Tactics
 
12 TACTICAL PLAY  230
 
Tactics, Communication and Negotiation: How Far
Should You Go?: The Game's the Thing: Image: Illusion
and Bluff in Negotiation: Thinking on Your Feet: The
Merit of Surprise: Gamesmanship: Psyching Your
Opponent: The Proper Place of Tactics?: Tactics
 
EPILOGUE: The Lessons: New Horizons  251
 
INDEX	254