TITLE : BASIC BUSINESS COMMUNICATION. REVISED ED.

Introduction: Some vital introductory words, 2
 
 
part one FUNDAMENTALS OF BUSINESS WRITING
 
1 Adaptation and the selection of words, 6
2 Construction of clear sentences and paragraphs, 26
3 Writing for effect, 48
 
 
part two BASIC PATTERNS OF BUSINESS LETTERS
 
4 Directness in initiating routine letters, 72
5 Answering routine letters, 104
6 Indirectness for bad news and persuasion, 140
 
 
part three APPLICATIONS TO SPECIFIC LETTER SITUATIONS
 
7 Persuasion in sales writing, 182
8 Pattern variations in collections, 206
9 Strategy in job application, 234
 
 
part four FUNDAMENTALS OF REPORT WRITING
 
10 Basics of report writing, 266
11 Report structure, the shorter forms, 220
12 Long, formal reports, 340
 
 
part five STANDARDS AND PHYSICAL ASPECTS OF COMMUNICATION
 
13 Graphic aids to communication, 408
14 Physical presentation of reports and letters, 432
15 Correctness of communication, 462
 
 
part six OTHER FORMS OF BUSINESS COMMUNICATION
 
16 Spoken communication and listening, 492
 
 
APPENDIXES
A Corrections for the self-administered diagnostic test of punctuation
  and grammar, 521
B A general checklist for letter grading, 524
C A grading checklist for reports, 526
D Documentation, footnotes, and bibliography, 530
 
Index, 539