TITLE : WHEN PROFESSIONALS HAVE TO LEAD: A NEW MODEL FOR HIGH PERFORMANCE.

TABLE OF CONTENTS
 
Acknowledgments														ix
Introduction													  xiii
 
1.From Virtual Management to Highly Demanding Clients:
  Why A Fresh Leadership Approach is Mandatory						 1
 
2.The Integrated Leader: Beyond the Producer-Manager Model			13
 
3.Professional Service Firms: A Breed Apart							43
 
4.Product Intensive Professional Services:
  Moving from Practice to Product									69
 
5.Practice Segmentation: Defining Your Market						87
 
6.The Strategic Imperative: Aligning Business
  Talent and Organization										   121	
 
7.The High Need for Achievement Personality:
  Motivating, Retaining and Developing Your Talent				   147	
 
8.The Essential B Player: The Heart and Soul of
  an Organization	  											   171
 
9.The Challenge of Connection:
  Connecting the Firm to the Future								   187
 
Notes															   209
Index    														   213	
About the Authors  												   231