TITLE : SUCCESSFUL BUSINESS PLANNING FOR ENTREPRENEURS.

 
Table of Contents
 
UNIT	1
ENTREPRENEURSHIP AND YOU 			2
 
Chapter	1
You as an Entrepreneur				4
 
Chapter 2
Plan the Small Business				24
 
Chapter 3
Purchase an Existing Business or Franchise			42
 
Chapter	4
Legal Requirements					64
 
Unit	1 Case Study:	Writing A Business Plan		92
 
 
UNIT	2
SMALL BUSINESS RESEARCH				94
 
Chapter	5
Develop the Marketing Plan			96
 
Chapter	6
Conduct the Industry Analysis		116
 
Chapter 7
The Competitive Analysis			138
 
Chapter 8
Location and Facilities				162
 
Unit	2	Case Study: Which Business?			182
 
 
UNIT	3
MARKET THE SMALL BUSINESS			184
 
Chapter	9
Get to Know Your Customers			186
 
Chapter 10
Pricing								206
 
Chapter	11
Promotional Activities				228
 
Chapter	12
E-Entrepreneurship					248
 
Unit	3	Case Study: A Dream Retirement			274
 
 
UNIT	4
MANAGE AND FINANCE THE SMALL BUSINESS				276
 
Chapter	13
Human Resource Management			278
 
Chapter 14
Building a Financial Plan			302
 
Chapter	15
Capitalization And Financial Projections			322
 
Chapter	16
Management Control Tools			344
 
Unit	4	Case Study:	The Banker			368
 
 
Appendix: Small Business Assistance			370
 
Glossary				380
 
Index					386