TITLE : E-BUSINESS AND E-COMMERCE FOR MANAGERS.

 
PREFACE															  xxvii
 
PART ONE	INTRODUCTION
1	INTRODUCTION TO E-BUSINESS AND E-COMMERCE						2
	Introduction : Transitioning to the Web							3
	History of the Internet											5
	History of the World Wide Web									6
	Internet and World Wide Web Development							7
	E-Business and E-Commerce Overview								7
	A Word of Caution												12
	Tour of the Book												12
	Internet and World Wide Web Resources							20
 
PART TWO	CONSTRUCTING AN E-BUSINESS
2	E-BUSINESS MODELS												27
	Introduction													28
	Storefront Model												28
		Shopping-cart Technology									29
		Online Shopping Malls										31
	Auction Model													32
	Portal Model													35
	Dynamic-Pricing Models											37
		Name-Your-Price Model										38
		Comparison-Pricing Model									39
		Demand-Sensitive Pricing Model								40
		Bartering Model												40
		Rebates														40
		Offering Free Products and Services							40
	B2B E-Commerce and EDI											41
	Click-and-Mortar Businesses										44
	Internet and World Wide Web Resources							46
 
3	BUILDING AN E-BUSINESS : DESIGN, DEVELOPMENT & MANAGEMENT		54
	Introduction													55
	Getting Started													56
		Generating E-Business Ideas									56
		Growth of E-Business : Evaluating Risk						57
		Finding Funding and Going Public							57
	Putting Your Plan Into Action									60
		Choosing a Domain Name										60
		Supply-Chain Management : Distributors, Vendors and
		  Shipment Providers										61
		Web-Site Hosting											62
		Web Design													67
		Enhancing the User Experience								69
		Protecting Your E-Business									72
		Streaming Media : How Much Is Too Much?						73			
		Preparing for New Technologies								73
	E-Business Solutions											73
		End-to-End E-Business Solutions								74
		Other E-Business Solutions									76
		Maintaining and Monitoring Your Web Site					77
		E-Commerce Consulting										79
	Internet and World Wide Web Resources							80
 
4	ONLINE MONETARY TRANSACTIONS									91
	Introduction													92
	Credit-Card Transactions										92
		Anatomy of an Online Credit-Card Transaction				94
		Credit-Card Transaction Enablers							95
	Online Credit-Card Fraud										96
	Digital Currency												97
	E-Wallets														98
	Alternate Consumer Payment Options								99
	Peer-to-Peer Payments											100
	Smart Cards														101
	Micropayments													102
	Business-to-Business (B2B) Transactions							104
	E-Billing														108
	Developing Payment Standards									111
	Internet and World Wide Web Resources							112
 
PART THREE	E-BUSINESS AND E-COMMERCE
5	INTERNET HARDWARE, SOFTWARE AND COMMUNICATIONS					123
	Introduction													124
	Structure of the Internet										125
	Hardware														125
		Servers														126
		Communications Media										126
		Storage Areas Network (SANs)								127
	Connecting to the Internet										127
		Digital Subscriber Line (DSL)								128
		Broadband													130
		Integrated Services Digital Network (ISDN)					130
		T-1 and T-3 Lines											130
	Internet2														131
	Software														131
		Application Service Providers (ASPs)						131
		Databases													132
	Operating Systems												133
		UNIX														133
		Microsoft Windows											134
		Linux														135
		Mac OS X													136
	Enhancing Business Communication								138
		Intranets and Extranets										138
		Streaming Audio and Video									138
		Internet Telephony											139
		Webcasting and Web Conferencing								140
	Internet and World Wide Web Resources							141
 
6	WIRELESS INTERNET AND M-BUSINESS								151
	Introduction													152
	Wireless Devices												152
	M-Business														153
	Wireless Internet Access										156
	Wireless Web Technology											158
		Web Clipping												158
		WAP and WML													160
	Software Applications for Wireless Devices						163
	Wireless Local Area Networks (WLANs)							166
	Bluetooth														167
	Wireless Communications											168
	Location Tracking												168
		Global Positioning											168
		E911 Act													169
	Future of Wireless Internet										170
		Implications for Disabled People							170
		Ultimate Wireless Device									170
	Internet and World Wide Web Resources							171
 
7	INTERNET SECURITY												181
	Introduction													182
	Ancient Ciphers to Modern Cryptosystems							183
	Secret-Key Cryptography											184
	Public-Key Cryptography											186
	Key Agreement Protocols											188
	Key Management													188
	Digital Signatures												189
	Public-Key Infrastructure, Certificates & Certification
	  Authorities													191
	Cryptanalysis													193
	Security Protocols												193
		Secure Sockets Layer (SSL)									193
		Secure Electronic Transaction (SET)							194
	Security Attacks												196
	Network Security												199
		Firewalls													199
		Kerberos													200
		Biometrics													201
	Steganography													201
	Internet and World Wide Web Resources							203
 
PART FOUR	INTERNET MARKETING
8	INTERNET MARKETING												218
	Introduction													219
	Branding														220
	Internet Marketing Research 									220
	E-Mail Marketing												222
	Promotions														224
	E-Business Advertising											225
		Banner Advertising											226
		Buying and Selling Banner Advertising						228
		Media-Rich Avertising										230
		Wireless Advertising										231
	E-Business Public Relations										232
	Business-to-Business Marketing on the Web						233
	Search Engines													234
		META Tags													234
		Search-Engine Registration									234
	Internet and World Wide Web Resources							236
 
9	AFFILIATE PROGRAMS												246
	Introduction													247
	How an Affliate Program Works									248
	Selecting an Affliate-Program Reward Structure					248
		Pay-per-Click Model											249
		Pay-per-Lead Model											249
		Pay-per-Sale Model											249
		Multi-Tiered Model											249
		Hybrid Model												250
		CPM (Cost-per-Thousand) Model								250
	Attracting Affliates											251
	Monitoring an Affliate Program									251
	Affliate Solution Providers										252
		Commission Junction											252
		LinkShare													253
		Be Free														254
		ClickTrade													254
		PlugInGo.com												256
	Website "Stickiness"											256
	Becoming an Affliate 											257
	Examples of Affiliate Programs									260
	Examples of Affiliate Programs by Industry						261
	Costs and Taxation of Affiliate Programs						265
	Affliate-Program Directories and Search Engines					265
	Internet and World Wide Web Resources							266
 
10	E-CUSTOMER RELATIONSHIP MANAGEMENT								272
	Introduction													273
	Tracking and Analyzing Data										274
		Log-File Analysis											275
		Data Mining													275
		Customer Registration										278
		Cookies														278
	Personalization													279
		Intelligent Agents											280
		Personalization vs Privacy									280
	Contact Centres													280
		Frequently Asked Questions (FAQs)							281
		E-Mail														282
		Online Text Chatting										282
		Speech Synthesis & Recognition : Natural Language Processing283
		Voice Communications										285
		Sales-Force Automation										287
	Business-to-Business E-CRM										289
	Complete E-CRM Solutions										289
	Internet and World Wide Web Resources							290
 
PART FIVE	LEGAL, ETHICAL, SOCIAL & GLOBAL ISSUES					
11	LEGAL AND ETHICAL ISSUES; INTERNET TAXATION						302
	Introduction													303
	Legal Issues : Privacy on the Internet							303	
		Right to Privacy											304
		Internet and the Right to Privacy							304
		Network Advertising Initiative								306
		Employer and Employee										307
		Protecting Yourself as a User								309
		Protecting Your Business : Privacy Issues					310
	Legal Issues : Other Areas of Concern							311
		Defamation													312
		Sexually Explicit Speech									313
		Children and the Internet									314
		Alternative Methods of Regulations							315
		Intellectual Property : Copyright and Patents				316
		Trademark and Domain Name Registration						320
		Unsolicited Commercial E-Mail (SPAM)						321
		Online Auctions												322
		Online Contracts											323
		User Agreements												323
	Cybercrime														324
	Internet Taxation												324
	Internet and World Wide Web Resources							327
 
12	GLOBALIZATION													339