TITLE : BUSINESS LETTERS: SIMPLIFIED AND SELF-TAUGHT.

Introduction   v
 
 
1. Contemporary Business Writing Style   1
 
1.1 Neat Presentation
1.2 Direct Discussion 	
1.3 Courtesy Toward Readers
1.4 Personalked Communication
1.5 Non-Sexist Writing
1.6 Freedom from Cliches
 
 
2. Moderh Letter Styles 5
2.1 Simplified Letter
2.2 Full Block Letter
2.3 Block Letter
2.4 Modified Semi-Block Letter
2.5 Hanging-lndent Letter
2.6 Indented Letter
2.7 Half-Sheet Letter 	
2.8 Punctuation Styles
 
 
3. Design and Placement for Modern Letters  18
 
3.1 Placement and Balance Fundamentals
3.2 Placement Guide 	
3.3 Letterhead
3.4 Continuins Sheets 		
3.5 Half-Sheet Letter Balance and Placement
 
 
4. Parts of the Business Letter  23
 
4.1 Date Line
4.2 Reference Line
4.3 Special Mailing and On-Arrival Notations
4.4 Inside Address
4.5 Attention Line 	
4.6 Salutation
4.7 Subject Line
4.8 Message
4.9 Complimentary Closing
4.10 Signature Block
4.11 Identification Initials
4.12 Enclosure Lines
4.13 Carbon Copy Notation
4.14 Postscript
 
 
5. Special Addresses, Salutations, and Complimentary Closings  42
 
5.1 General Styles
5.2 Mernbers of the Clergy and Religious Order
5.3 Diplomatic and Public Officials
5.4 School Officials and Faculty
5.5 Military Personnel
 
 
6. Senterlce Strategy and Paragraph Devebprnent  62
 
6.1 Sentence Length and Construction
6.2 Rhetorical Questions
6.3 Emphsis
6.4 Effective Paragraphs
 
 
7. Sample Letters for Modern Business and Personal Life  76
 
7.1 Simplified Letter Planner
7.2 Letters of Inquiry/Request
7.3 Sales Letters
7.4 Order Letters
7.5 Letters Regarding Accounts Due
7.6 Claim and Adjustment Letters
7.7 Letters of Acknowledgment
7.8 Letters of Application
7.9 Letters Checking References and Making Recommendations
 
 
8. Technical Matters in Business Writing  130
 
8.1 Envelope and Paper Choice
8.2 Addressing the Envelope
8.3 Folding and Inserting the Letter
8.4 Punctuation
8.5 Capitalization
8.6 Italicization (Underlining)
8.7 Rules for Word Division
8.8 Contractions
8.9 Common Symbols
8.10 Abbreviations
8.11 Terms and Expressions to Avoid
 
 
Index  153