E-BUSINESS AND E-COMMERCE INFRASTRUCTURE: TECHNOLOGIES SUPPORTING THE E-BUSINESS INITIATIVE.
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| TITLE : E-BUSINESS AND E-COMMERCE INFRASTRUCTURE: TECHNOLOGIES SUPPORTING THE E-BUSINESS INITIATIVE. |
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PART 1
THEBUSINEss ASPECT
Chapter 1 E-Commerce and E-Business 3
Chapter Overview 4
Learning Objectives 4
A Business Vignette 4
What Is E-Commerce? 6
Types of E-Commerce 7
Business-to-Consumer E-Commerce 7
History of Business-to-Consumer E-Commerce 7
Demographic and Technological Drivers 10
Activities in Business-to-Consumer E-Commerce 12
Establishing an E-Community 15
Creating Business Value 17
Creating,Consumer Value 19
Models in Business-to-Consumer E-Commerce 20
Business-to-Business E-Commerce 22
History of Business-to-Business E-Commerce 23
Business and Technology Drivers 23
Activities in Business-to-Business E-Commerce 24
EDI and E-Commerce 26
Models in Business-to-Business E-Commerce 28
E-Government 29
E-Business 30
Business-to-Employee Applications 31
Information Technology Platform for E-Business 32
v
Case: ebay Inc. 33
Summary 34
Key Terms 35
Review Questions 35
Projects 36
References, Readings, and Hyperlinks 36
PART 2
NETWORKING TECHNOLOGY
Chapter 2 Networking Fundamentals 39
Chapter Outline 39
Learning Objectives 40
Chapter Overview 40
A Technical Vignette 41
Digital and Analog 42
Digital versus Analog 43
Conversion of Analog to Digital 44
Modulation 46
Amplitude Modulation (AM) 47
Frequency Modulation (FM) 47
Multiplexing 48
Data Compression 50
Media 51
Twisted-Pair Copper Wire 52
Coaxial Cable 52
Fiber Optic 53
Wireless Transmission 54
Telephone Network 58
Wireless Local Loop 60
Packet Switching Networks 60
Digital Transmission Services 61
The T-1 Carrier System 61
The SONET System 62
The Integrated Service Digital Network 63
Wireless Telephony 63
Analog Cellular Systems 64
Digital Cellular Systems 66
Personal Communication Service 66
Nextel 67
Cellular Digital Packet Data 67
Paging 68
1-mode 68
Wireless Personal Area Network 68
Generations in Wireless Telephony 69
Modems 70
Personal Computer Modern 70
Cable Modem 71
Digital Subscriber Line (DSL) Modem 72
Local Area Networks 73
Ethernet 73
Wireless Local Area Networks 75
Bandwidth 77
Case: Qualcomrn 78
Summary 79
Key Terms 79
Review Questions 79
Projects 80
References, Readings, and Hyperlinks 80
Chapter 3 Communication Protocois for E-Business 81
Chapter Outline 81
Learning Objectives 82
Chapter Overview 82
A Technical Vignette 82
What Is a Protocol? 84
The Open Systems Interconnection (OSI) Model 85
Physical: Layer 1 86
Data Link: Layer 2 86
Network: Layer 3 87
Transport: Layer 4 87
Session: Layer 5 88
Preseiltation: Layer 6 89
Application: Layer 7 89
The Internet 89
Basic Features of the Internet 89
Connection to the internet 91
The Internet Protocol Suite 93
Network interface Layer 94
Internet Layer 94
IP Routing 98
Transport Control Protocol (TCP) 99
World Wide Web Protocols 100
Hypertext Transfer Protocol (HTTP) 101
Universal Resource Locator (URL) 102
Wireless Application Protocol (WAP) 103
Intranet and Extranet 104
Virtual Private Networks (VPNS) 105
Profile: Tim Berners-Lee 106
Summary 107
Key Terms 107
Review Questions 108
Projects 108
References, Readings, and Hyperlinks 108
Chapter 4 Network Security and E-Commerce
109
Chapter Outline 109
Learning Objectives 110
Chapter Overview 110
A Technical Vignette 110
Internet Security Requirements (Secrecy,
Integrity
and Availability) 111
Business Impact of Faulty Security 112
Security Threats 113
Loss, Damage, or Distortion of Data via
Hackers 113
Risks from Viruses 113
Unauthorized Access to the System 114
Financial Loss to Company or Customers 114
Breaches of Personal Privacy 115
Security Policy Development 115
Administrative Security 115
Network Security 115
Virus Protection 119
Virus Categories 120
Backup and Recovery 122
Firewalls 123
Packet Filtering Router 124
Circuit-Level Gateways 125
Application-Level Gateways 127
Proxy Servers 128
Security Audit 129
Security Levels 130
Security of the Organization 130
Security of the Client 131
Security of Third Party 134
Directory Services 135
Single Sign-On (SSO) 136
Case: Express Search 137
Summary 138
Key Terms 139
Review Questions 139
Projects 140
References, Readings,
and Hyperlinks 140
Chapter 5 Authentication, Encryption, Digital Payrnents,
and Digital Money 142
Chapter outline 142
Learning Objectives 143
Chapter Overview 143
A Technical Vignette 143
Encryption 144
Methods of Encrypting Data 145
Symmetric Key Encryption 147
Asymmetric Key Encryption 148
Confidentiality 149
Authentication 151
Digital Signature 153
Kerberos 154
Authorization 155
integrity 156
or Auditing 157
Nonrepudiation 157
Digital Certificates 158
Key Recovery Server 160
Certificate Revocation List (CRL) 160
Online Certificate Status Protocol (OCSP) 160
E-rnail and Internet Security 161
Secure Socket Layer (SSL) 161
SET *163
PAP/CHAP 163
PCT 164
S/MIME 164
Pretty Good Privacy (PGP) 165
Virtual Private Network 165
IP Security Protocol (IPSec) 166 166
Layer Two Tunneling Protocol (L2TP
Transport Layer Security (TLS) 167
Encryption Export Policy and Key Recovery 168
Advances in Hardware and Threats to Security
169
Parallel Processing 169
From Real-World to Digital Payment Systems 169
Cash 170
Checks 170
Money Orders 170
Credit Card Payments 170
Electronic Money 171
CyberCash 171
Verifone 172
Stored-Value Smart Cards 173
Digital Cash 174
Micropayment 174
Payment Services 175
Summary 176
Key Terms 176
Review Questions 177
Projects 177
Referenc@s, Readings, and Hyperlinks 178
Endnotes 180
PART 3
SERVERS FOR E-BUSINESS
Chapter 6 Server Platforms in E-Commerce 183
Chapter Outline 183
Learning Objectives 183
Chapter Overview 184
A Business Vignette 185
Overview of Computing Platforms 186
Host-Based Platform 187
Client/Server Platform 187
World Wide Web Platform 189
E-Commerce Components 193
Web Browsers: Internet Explorer and Netscape
Communicator 194
Web Servers 196
Application Servers and Database Servers 208
More Back-End Integration 213
Supporting Technologies 216
Developing an E-Commerce Platform 220
Part 1: Alternative Scenarios 221
Part 2: Remaining Issues 228
Summary 234
Key Terms 235
Review Questions 236
References, Readings, and Hyperlinks 236
Appendix 6.A A Hardware 237
PART 4
SOFTWARE SOLUTIONS FOR E-BUSINESS
Chapter 7 Languages for the Web: HTML, XML, and
Beyond 241
Chapter Outline 241
Learning Objectives 242
Chapter Overview 242
A Business Vignette 243
Introduction 244
The Origins of Web Languages: SGML 245
HTML 246
Browser Support 246
Empower the Users 246
A Fixed Set of Tags, Easy to Master, Difficult
to Extend 247
Insertion of Pictures on a Web page 247
Links to Other Pages 251
Publication of Pages on the Web 251
Advanced HTML and DHTML 254
Elements That DHTML Can Control 255
DHTML Examples 256
Using DHTML Events to Manipulate Loaded
Web Pages 258
PDF 262
Viewers 262
CSS 263
CSS Fundamentals 263
Displa@ Customization 265
Tools Supporting DHTML and Style Sheets 266
Links to Resources about DHTML 267
XML 267
What Is XML? 267
XML Tools 271
Writing Simple XML Documents 272
XML with Document Structure and Style Sheet 274
XML with DTD and Style Sheet 276
Formatting XML Using XSL 277
Brief Examples 277
Tools and Resources 282
DOM 282
The Simple API for XML (SAX) 284
XML Applications, Standards, and Frameworks 286
XHTML 287
SMIL 287
RosettaNet 289
XML/EDI 289
BizTalk 290
XBRL 290
XML Schemas 290
XML Query 292
XSLT 292
XFORMS 292
SOAP 293
Scripting Languages 293
CGI 294
JavaScript 294
VBScript 295
CordFusion 295
PERL 296
PHP 296
ASP 297
Java 298
Summary 298
Key Terms 299
Review Questions 299
Projects 300
References, Readings, and Hyperlinks 302
Appendix 7.A A Brief HTML Tutorial 303
Chapter 8 Searching Mechanisms 310
Chapter Outline 310
Learning Objectives 311
Chapter Overview 311
A Technical Vignette 311
Need for Search Engines 313
History of Search Mechanisms 313
Archie 314
Veronica and Wanderer 314
How Do Search Engines Work? 314
Gathering 315
Indexing 315
Searching 315
Common Search Features 316
Boolean Searching 316
Phrase Searching 317
Proximity Searching 317
Wild Card Searching 317
Concept Searching 318
Natural Language Searching 318
Common Display Features 318
Relevance Ranking 318
Summaries 319 bases 319
Subject Directories and Specialized Data
Meta-Search Engines 320
Evaluation of Search Engines 320
Search Engine Listing 321
Popular Search Engines 322
Yahoo! 322
Alta Vista 323
Lycos 324
Excite 324
HotBot 325
Search Strategy 326
Project: Searching to Develop an e-Business Plan 327
Case: The Alta Vista Group 331
Summary 333
Key Terms 333
Review Questions 333
Projects 334
References, Readings, and Hyperlinks 334
Chapter 9 Software Agents for E-Commerce 335
Chapter Outline 335
Learning Objectives 336
Chapter Overview 336
A Technical Vignette 336
What Are Software Agents? 338
Logic of Ageiat Behavior 340
Symbolic Reasoning 340
Statistical Reasoning 341
Multiattribute Utility Theory 341
Constraint Satisfaction Approach 342
Auction Protocols 342
Types of Agents 344
Information Agents 344
information Search Agents 344
Information Filtering Agents 344
Information Delivery Agents 346
Information Notification Agents 347
Information Reconnaissance Agents 347
E-Commerce Agents 349
Jango 349
AdOne 351
PersonaLogic 351
AuctionBot 352
Kasbah 353
PDA@Shop 355
Tete-a-Tete 356
Firefly 357
Exteippo 358
Frontmind 361
Mobile Agents 363
Logic of Mobile Agents 365
Summary 366
Key Terms 366
Review Questions 366
Projects 367
References, Readings, and Hyperlinks 367
Endnotes 368
Chapter 10 Multimedia and Webcasting on the Web 369
Chapter Outline 369
Learning Objectives 370
Chapter Overview 370
A Technical Vignette 370
Multimedia Graphics on the Web 371
Graphics Standards 371
Static Graphics 371
Animated Graphics and Rich Media 374
Multimedia Sounds on the Web 375
Digitized Radio 375
Sound Clips 375
Telephony 376
Best Effort Service 377
Multimedia Standards and Protocols 378
Video 378
Video Compression 378
Internet Video Products and Solutions 381
Video on Demand 383
Videoconferencing 386
Standards: the H Series 386
Session Initiation Protocol 387
Webcasting 388
What is Webcasting? 388
Approaches to Webcasting 391
News Publishers and Webcasting 396
Site Crawling and Smart Pull Technology 397
issues of Space and Bandwidth 399
Other Multimedia Technologies 399
Virtual Reality Technology 399
Voice Synthesis and Recognition 401
VoxML 402
Summary 403
Key Terms 403
Review Questions 403
Problems 403
References, Readings, and Hyperlinks 405
Chapter 1 1 Packaged Solutions for E-Business 406
Chapter Outline 406
Learning Objectives 406
Chapter Overview 407
A Technical Vignette 407
A Coordination Theory Framework 409
Evolution of ERP Systems 413
Why ERP Systems? 414
Logic of ERP Systems 415
Supply Chain Management 416
IT Aspects of Supply Chain Management 419
Traditional IT Platform for SCM 419
Evolution of the IT Platform in SCM 420
The Promise of the New IT Platform 421
Customer Relationship Management 424
CRM Life Cycle 425
Sales Force Automation 426
Marketing Automation 426
Customer Service and Support Applications
427
Summary 427
Key Terms 428
Review Questions 428
Project 428
References, Readings, and Hyperlinks 429
index 431