TITLE : ECFO: SUSTAINING VALUE IN THE NEW CORPORATION.

 
 
 
1   Finance in the e-Business World            						1
    New Opportunities for Value Creation       						5
    Understanding Webonomics;                  						7
    Applying Old-World Disciplines in the New Corporation  			12
    How Is e-Business Reshaping the Finance Function? 				15
    The eCFO's Agenda                         						22
    eCFO Checklist                            						24
 
2   Designing New Business Models for Value Creation  				27
    The Drivers of Change                     						32
    What Can Established Businesses Learn from Internet Start-ups?	35
    Using the Web to Protect and Enhance Revenues     				36
    Exploiting e-Markets                      						43
    Optimizing the Supply Chain through e-Collaboration    			49
    The Business Case for B2E                 						51
    Managing Your Portfolio of Business Models						54
    eCFO Checklist                            						59
 
3   Optimizing Shareholder Value: From EVA to e-Metrics 			61
    The Seven Value Drivers Revisited        						64
    Critical Valuation Challenges            						66
    Webonomics: e-Business Meets Shareholder Value 					70
    The e-Marketplace                        						74
    e-Business: the Seven Dynamics of Value Creation    			78
    Building a Balanced e-Business Scorecard 						84
    Keep Your Eye on the Prize               						87
    eCFO Checklist                           						88
 
4   Growing Intangibles: From Valuation to Maximization 			91
    Why Are Intangibles So Important?          						94
    Enhancing Customer Value                   						96
    Focusing on Brand Equity                   						101
    Assessing and Managing the Value of R&D    						106
    Leveraging Intellectual Property           						109
    Valuing Reputation                         						114
    Nurturing Human Capital                    						117
    Intangible Assets: A Moving Target         						123
    eCFO Checklist                             						124
 
5   Allo-traction: From Resource Allocation to Resource
    Attraction                                 						127
    Why Change Resource Management?            						130
    Resource Allocation: Today's Best Practices 					133
    The Shift to Resource Attraction           						136
    Stage 1 : Preinvestment Appraisal          						139
    Stage 2: Investment Appraisal              						142
    Stage 3: Implementation                    						148
    Stage 4: Postimplementation                						152
    Implications for the Finance Function      						154
    eCFO Checklist                             						157
 
6   Blowing Up the Budget                      						159
    What's Wrong with Budgets?                 						164
    Making the Case for Change                 						169
    Choosing among Options                     						171
    Developing Metrics; for Line of Sight      						175
    Focusing on Forecasting                  						179
    When Strategy Meets Operations           						183
    Tools of the Trade                       						184
    eCFO Checklist                           						191
 
7   Delivering a New Systems Vision          						193
    Accelerating beyond ERP                  						196
    Your New Systems Vision                  						201
    e-Business Software: Selection and Implementation     			205
    Boosting Business Intelligence          						212
    Investing in the Integration Framework   						218
    Creating a CFO Portal                    						220
    eCFO Checklist                           						226
 
8   Overhauling Your Cost Base               						229
    The Anatomy of Costs                     						233
    Assessment Phase: Weeks 1 to 6           						236
    Design Phase: Weeks 7 to 14              						248
    Implementation Phase: Week 15 Onward     						257
    Fostering Innovation and Growth         					 	260
    eCFO Checklist                           						263
 
9   Unlocking Value from Acquisitions and Alliances  				265
    Mapping New Relationship Models          						268
    Getting It Wrong: Some Major Pitfalls    						271
    Value-Enhancing Deals: Six Critical Success Factors   			275
    Getting It Right: Emerging Best Practices    					275
    Valuing Cultural Fit                     						290
    Assigning Finance's Involvement in M&A Activities     			292
    eCFO Checklist                           						296
 
10  Reinventing the Corporate Center        						299
    The CFO's Challenge                      						302
    Warning: Centers Can Seriously Damage Your Wealth     			303
    Corporate Centers Creating Value         						308
    Value Propositions: the Real Work of the Corporate Center  		310
    Running Your Corporate Center at the Speed of e  				315
    Transforming Your Corporate Center       						319
 	Remaining Vigilant: Measuring Center Performance
	eCFO Checklist													323
 
11	B2F: The Virtual Finance Function								327
	Framing the B2F Agenda											331
	Transaction Processing: Web-Enabled Shared Services				333
	Transaction Processing: Business Outsourcing					338
	Working Capital-less											343
	The Virtual Treasury											348
	Online Decision Support: i-Analytics							351
	So How Do You Make This Journey toward Virtuality?				357
	eCFO Checklist													360
 
Notes																363
Index																365