| TITLE : E-ENTREPRENEUR: A RADICALY SIMPLE AND INEXPENSIVE PLAN FOR A PROFITABLE INTERNET STORE IN 7 DAYS! |
Introduction: Is This Book for you? ix SECTION ONE: The Promise and Reality of Electronic Commerce 1 Chapter 1 The E-commerce Opportunity 3 Chapter 2 Outsource It! 26 Chapter 3 Reasons You Can Do This 43 Chapter 4 First Thing First 51 SECTION TWO: Creating an E-commerce Site, One Day at a Time 55 Chapter 5 Sunday - Drawing Up the Blueprints 57 Chapter 6 Monday - Signing Up 76 Chapter 7 Tuesday - Preproduction, First Steps 85 Chapter 8 Wednesday - Preproduction, Final Steps 98 Chapter 9 Thursday - Site Creation 115 Chapter 10 Friday - Test Drive 143 SECTION THREE: Open for E-business: HOw to Prosper as an Online Store Owner 153 Chapter 11 Finished.com - Now comes the Marketing 155 Chapter 12 Won't You Stay for a while? 176 Chapter 13 Love Thy Customer: Customer Service Aspects 181 Chapter 14 Auxiliary E-commerce 187 Chapter 15 The Dark Side 211 Chapter 16 Charting Your Results 236 Chapter 17 Summing Things 246 Appendix A Sources of Information 251 Appendix B Representative E-Commerce Service Provider 265 Appendix C Useful HTML Tags 269 Glossary 283 Index 309