TITLE : E-BUSINESS INTELLIGENCE: TURNING INFORMATION INTO KNOWLEDGE INTO PROFIT.

 
 
       Acknowledgments xi
 
    Part I The Quest for Intelligence
 
    1. The New e-Business Intelligentsia        3
 
       The New Imperative 4
       Fundamentals of Intelligence 5
       Currency of the New Economy 6
       Moving to Intelligence Everywhere 7
       The B2B Intelligence Opportunity 10
       Do It or Die 12
       The Ever-Shifting Ground 12
 
    2. Infomation Governance                  15
       Information Dictatorship 16
       Information Anarchy 19
       Information Democracy 20
       Information Embassies 25
       Take the Test 26
       Summary 32
 
    3. The Value of Information                35
       The Data Liability Zone: When Data Is just a Cost 37
	   The First Return on Information Zone: Implementing Departmental
				
	   Business Intelligence 38
	   The Enterprise Intelligence Zone: Applying Business
       intelligence across Departments 39
	   The Extended Enterprise Zone: Extending the Value of Existing
	   Relationships through Value-Added Information Sharing 40
	   The Information Merchandising Zone: Selling Data to New Types of
	   Customers via Intelligent Extranets 41
 
    4. Data Overload    43
       The Inexorable Rise of Data Volumes 45
       The Data Silo Problem 47
       The Globalization Challenge 53
       The Data Quality Issue 55
       Strategies to Deal with Data Overload 58
       Summary 65
 
    5. e-Business Intelligence at Work         67
       Questions People Ask 68
       The Marketing Analyst 74
       The Purchasing Manager 78
       Sources of Data 83
 
    Part 2 Information Democracies
 
    6. Enterprise Business Intelfigence        93
       Making Better Faster Decisions 94
       Controlling the Company's Course:
       Balancing the Corporate Scorecard 107
       Business Intelligence, Business Benefits 109
       Successful Strategies for Implementing an Enterprise
       Business Intelligence System 128
       Summary 134
 
    7. Customer Intelligence                   135
 
       The 3600 Relationship 138
       The Utopian Segment of One: Segmentation 101 142
       The ABCs of CRM 146
       New Forms of Customer Value Management 161
       Summary 163
 
    8. Ecommerce Intelligence                 165
       Performing without a Net:
       The Particulars of Web Business 166
       The Need for Ecommerce Intelligence 171
       Intelligent Scenarios: Benefits of Business
       Intelligence for Ecommerce 190
       A Note on Privacy 191
 
    Part 3 Information Embassies
 
	9. e-Business Intelligence Extranets      195
       From Trading Products to Sharing Information 196
	   Evolving Models for Data Sharing 201
	   e-Business Intelligent Extranets:
       Tomorrow's Information ATMs 202 Risks
       and Rewards 204 Summary 212
 
   10. Customer Care Extrancts                213
       A Win-Win Relationship 215
       Summary 226
 
   11. Empty, as no business book should have a Chapter 11!
 
   12. Information Brokers   227
	   Design and Circumstance 228
       Summary 234
 
   13. Supply Chain Extranets     237
       The Supply Chain Extranet Opportunity 239
	   Supply Chain Basics 241
       Optimizing the Supply Chain 243
	   The Rise of Digital Marketplaces 249
	   Summary 255
 
    Part 4 Vision for Tomorrow
 
   14. The e-Business Intelligence Future     259
       e-Business Intelligence Every Day 260
       Intelligence Everywhere 264
	   Intelligence for All 267
	   Management by Information 268
	   A "Normalized" World 270
	   The Big Hits and Misses 274
	   Summary 275
	   Final Note to the Reader 275
 
    A. Popular Misconceptions about an e-Business
       Intelligence Implementation             277
       Misconception No. 1:
       Sharing Information Means Losing Control 278
       Misconception No. 2:
       Self-Service Is a Waste of Time for the Users 278
       Misconception No. 3:
       IT Cannot Understand the Business 279
       Misconception No. 4:
       We Do Not Need All That Data Anyway 281
 
    B. The Search for Return: justifying the investment    283
       Bibliography                            289
       Glossary                                291
       Index                                   299