TITLE : KEY MANAGEMENT SOLUTIONS: 50 LEADING EDGE SOLUTIONS TO EXECUTIVE CHALLENGES.

 
CONTENTS
 
Route Map           ix
 
Introduction        xiii
 
Is your business ready for the Knowledge Age?         xxiii
 
1.	Models of good practice         				1
	A model model  									3
	Why model?					        			6
	Definition of a model          					6
	Learning from others        					8
	The common language of models       			10
 
2.	Strategic and operational planning             	13
	The model for strategic planning          		15
	Use of the model for strategic planning         17
	The RAISE model 					            28
	Potential problem identification           		32
	Communication strategy          				32
 
3.	Business is about people            			37
	How not to treat people            				38
	The role of people mangement         			39
	Job performance management             			43
	A model of motivation           				51
	Job purpose as a management tool      			55
 
4.	Business project teams and team building        63
	In-built reactions to team work             	64
	Team building in action           				66	
	Empowerment             						69
	Decision by consensus             				73
	How teams are made           					75
	The power of winning        					76
 
5.	Leadership in a rapidly changing world          85
	Leadership ideals             					86
	Leadership in action         					89
	Leadership and creativity         				91
	The leadership models           				94
	Delegation of work       						99
	Learning from the experts        				101
	The motivation to lead           				110
	Summary            								112
 
6.	Problem solving and dwecision making            115
	Using creativity           						116
	Approaches to problem solving       			124
	Creative problem solving using Synectics        127
	Rational process using the KT model        		132
	Summary        									136
 
7.	Finance mangement      							139
	Financial tools          						140
	Definitions          							142
	Some important financial ratios          		144
	Financial management models          			148
 
8.	Marketing and management            			161
	Marketing is everybody's business             	162
	What is marketing?          					162
	Pricing strategy        						166
	To market with a plan           				168
	Marketing models        						170
	Product life cycle        						175	
	Training strategy to avoid decline           	178
	Advertising                						179
	The media        								183
	Principles for evaluasting your advertisements  189
	Summary of market planning methods              190
 
9.	Sales and sales mangement           			193
	Toward a new excellence in sales technique      194
	The sales function management models          	196
	Sales skills for a new business age          	202
	The psychology of buyer motivation          	210
	Selling to the ideal client                		225
 
10.	Culture change in the postindustrial world    	227
	Degenerate policies and the risks               228
	The need for change             				229
	What is culture?             					231
	Creating a cultural change            			234
	The future           							245
 
11.	Training and development             			249
	Training is a serious business          		250
	The training and development program            255
	Management as trainees          				257
	A training model that really works              260
 
	Afterword          								269
 
	Appendix         								270
 
	Bibliography        							273
 
	Index          									275