TAKING ON THE WORLD: GLOBALIZATION STRATEGIES IN MALAYSIA.
TITLE :
TAKING ON THE WORLD: GLOBALIZATION STRATEGIES IN MALAYSIA.

MATERIAL TYPE : BOOK
AQUISITION NO. : 13067


 
    CONTENTS
 
    Foreword                                     v
 
    Preface                                    vii
 
    Acknowledgements                            xi
 
    Tables                                      xv
 
    Figures                                   xvii
 
    Abbreviations                              xix
 
    Section 1: Absorption into the Global Economy
 
     I Introduction                              1
 
     2 Changing Patterns of Globalization       17
       Involving Malaysia
 
     3 Key Corporate Changes towards            39
       Globalized Strategies
 
     4 Malaysia's Competition for Foreign       57
       Direct Investment and Trade
 
    5 Towards a Globalized Era: Strategies     103
      for Industries and Governments
 
    Conclusion                                 135
 
    Section 11: Evidence from Selected Industries
 
    6 Electronics Industry                     143
 
    7 Automotive Industry                      169
      Loke Wai Heng and Sieh Lee Mei Ling
 
    8 Textiles and Apparel Industry            185
      Angeline Tay and Sieh Lee Mei Ling
 
    9 Food Industry                            213
     Angeline Tay and Sieh Lee Mei Ling
 
    10 Financial Sector                        235
     Rubi Ahmad and Sieh Lee Mei Ling
 
    Appendix                                   265
 
    Bibliography                               277
 
    Index                                      289
 

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BOOKS RESOURCE
Malaysian Institute Of Management
Kuala Lumpur, Petaling Jaya, Pulau Pinang, Johor Bahru and Miri