TITLE : MAKING OF THE NATIONAL CAR: NOT JUST A DREAM, THE.

 
 
AUTHOR'S PREFACE
"not just a dream"................................7
 
INTRODUCTION
	THE DREAM FOR A MALAYSIAN CAR
	the vision of a new reality.......................12
 
CHAPTER 1
	PROTON: THE EARLY CHALLENGES
	driven by a mission...............................26
 
CHAPTER 2
	EON: FROM NATIONAL DISTRIBUTOR TO SOGOSOSHA
    an innovator in its own right......................44
 
 CHAPTER 3
	DISCOVERING PROTON'S EXPORT MARKET
    the tip of the iceberg.............................60
 
CHAPTER 4
	DEVELOPING PROTON WITH OUR JAPANESE PARTNERS
	looking East, working in Malaysia..................74
 
CHAPTER 5
	PROTON'S LOCALIZATION AND VENDOR DEVELOPMENT STRATEGY
    a model to emulate.................................88
 
EPILOGUE
    a Malaysian saga in the making.....................111
 
MILESTONES.............................................116