| TITLE : SAM WALTON: MADE IN AMERICA MY STORY. |
Acknowledgements vii Foreword xi 1. Learning to Value a Dollar 1 2. Starting on a Dime 14 3. Bouncing Back 40 4. Swimming Upstream 60 5. Raising a Family 86 6. Recruiting the Team 100 7. Taking the Company Public 118 8. Rolling Out the Formula 139 9. Building the Partnership 161 10. Stepping Back 183 11. Creating a Culture 199 12. Making the Customer Number One 220 13. Meeting tile Competition 241 14. Expanding the Circles 262 15. Thinking Small 274 16. Giving Something Back 298 17. Running a Successful Company: Ten Rules That Worked for Me 312 18. Wanting to Leave a Legacy 318 A Postscript 329 Co-Author's Note 333 Index 335