TITLE : MAKING IT!: WEALTH-BUILDING SECRETS FROM TWO GREAT ENTREPRENEURIAL MINDS.

 
CONTENTS
 
Foreword by Bill Cohen       iii
 
Foreword by Joe Cossman	        iv
 
Chapter 1  Principle One: Maximize Your Brain Power         1
Chapter 2  Principle Two: How to Find High-Potential Opportunities 15
Chapter 3  Principle Three: Introducing Your Product or Service  35
Chapter 4  Principle Four: Protect Your Ideas     55
Chapter 5  Principle Five: Get Exclusive Rights at Little or No Cost
77
Chapter 6  Principle Six: Know How to Start a Business         93
Chapter 7  Principle Seven: Develop a Business Plan and Implement it
111
Chapter 8  Principle Eight: Publicize Your Business	and Yourself	131
Chapter 9  Principle Nine: There's Power in Pricing	      151
Chapter 10 Principle Ten: Multiply Yourself Through Trade Shows
165
Chapter 11	Principle Eleven: Sell the Same Product or Service in Many
Different Ways        185
Chapter 12  How to Sell Through Mail-Order Marketing       203
Chapter 13	How to Sell to the Government            225
Chapter 14	How to Make it Through Negotiation	       245
Chapter 15  How to Sell Your Products Overseas       265
Chapter 16  How to Get Free Services from the U.S. Government      285
Chapter 17  What the Wise Man Taught the Warrior About Making It   309
 
Index      311