TITLE : BACK-TO-BASICS: LOYALTY - HOW TO KEEP EMPLOYEES & CUSTOMERS FAITHFUL TO YOUR COMPANY.

 
Contents
 
Introduction  5
 
1. Factors That Influence Loyalty  9
 
2. Change And Choice...The New Meaning of Loyalty  15
 
3. Price Is King  21
 
4. Good Habits Are Hard To Break  29
 
5. Consistency Keeps Customers In The Fold  33
 
6. Never Take Customers For Granted  41
 
7. Four Common Misconceptions About EmpIoyee Loyalty  45
 
Summary  63
 
About The Author  64