TITLE : TALK YOUR WAY TO THE TOP: COMMUNICATION SECRETS OF THE CEO'S.

 
 
INTRODUCTION  Presentations: We Are What We Say and
                               How We Say It  vii
 
CHAPTER 1  Provocative Messages: The Essence of Great Presentations 1
 
CHAPTER 2  The CEOs, You, and Sef-lmprovement 11
 
CHAPTER 3  Self-Analysis: Finding Out What's Broken and Fixing It  23
 
CHAPTER 4  The CEOs and "Blunt Eloquence": The Direct Approach  39
 
CHAPTER 5  Memorable Presentations: How They Get That Way 53
 
CHAPTER 6  The Call to Action: Start with Your Conclusion  71
 
CHAPTER 7  Targeting Remarks To an Audience: The Example of William
           F. Martin  83
 
CHAPTER 8  Practice: It Makes a nosf Perfect 99
 
CHAPTER 9  Graphics: Don't Use Them Unless They're Truly "Graphic"
111
 
CHAPTER 10 Humor: Making Sure the Joke's Not on You  121
 
CHAPTER 11 The Q & A: Make It More "A" Than "Q"  135
 
CHAPTER 12  Write a Speech for the Boss? Yes, You Can  151
 
CHAPTER 13 The Preliminary Essay: Framework for a Presentation  165
 
CHAPTER 14 Fear: Naming the Nameless, Reasoning With the
           Unreasoning  183
 
CHAPTER 15 Effective Communication. The Art of Remaking Yourself  193
 
INDEX   199