SECRETS OF SUCCESSFUL RELATIONS AND IMAGE MAKING, THE.
TITLE :
SECRETS OF SUCCESSFUL RELATIONS AND IMAGE MAKING, THE.
MATERIAL TYPE : BOOK
AQUISITION NO. : 10182
Contents
 
	Preface	vii
    1 What is public relations? 1
	2 Media relations	21
	3 The persuasion techniques	44
	4 TV and radio	71
	5 The media event and the product launch	97
	6 Community relations	118
	7 Sponsorship	136
	8 Internal communications	153
	9 Employing a      PR consultancy	172
	10 Starting up	191
	Index	197
Alphabet List | Index | Book Info | Preface | Book Status | Reservation |
BOOKS RESOURCE
Malaysian Institute Of Management
Kuala Lumpur, Petaling Jaya, Pulau Pinang, Johor Bahru and Miri