TITLE : SEARCHING FOR THE SPIRIT OF ENTERPRISE.

 
Acknowledgments                          ix
 
Introduction                              1
 
1. Big Trouble at Big Business            7
 
2. Sense of Mission: Creating High
   Purpose and High Standards             25
 
3. Customer/Product Vision:
   My Customer, My Product,
   My Self-respect                        66
 
4. High-speed Innovation:
   The Necessity to Invent
   and the Freedom to Act                 128
 
5. Self-inspired Behavior:
   Ordinary People Doing
   Extraordinary Things                   179
 
6. Transforming Bureaucracy to
   Enterprise: Dismantling the
   Twentieth-Century Corporation          222
 
   Epilogue: The Enterprise of Nations    249
 
   Index                                  268