TITLE : BACK-TO-BASICS SELLING: RESPONSIVE ACTIONS THAT SHOW CUSTOMERS YOU CARE ABOUT THEIR BUSINESS.

Contents
 
Introduction
 
1.  Consult Customers "Before" You Make Changes
3
 
2.  Show Customers That Lost Sales Are Not Taken Lightly
7
 
3.  Use Complaints As Opportunities To Capture New Business
13
 
4.  Treat Every Customer Like Your First Customer
19
 
5.  Keep Negative Feelings About Clients To Yourself
25
 
6.  Get Production Personnel Involved With The Customer
31
 
7.  Monitor High Prices That Can Open The Door To Competition
37
 
8.  Perform To Service Levels That Are Expected
43
 
9.  Employ Likeable And Enthusiastic Salespeople
49
 
10. Insure Your Answering System Has A "Personal" Touch
55