TITLE : SAMURAI SELLING: THE ANCIENT ART OF SERVICE IN SALES.

PREFACE

In ancient Japan, the samurai soldier was essential to the community. Samurai means "one who serves," and the soldier trained not merely for war, but for a lifetime of skilled service to his client lord, his family, friends, and the community at large. This service made him indispensable and brought him respect, honor, power, wealth, and happiness.

The code of the samurai should also be the code of today's sales professional. Whether you sell cars, homes, personal products, financial investments, computers, business products, or anything else, your goal must be not only to sell, but to serve your customer. Selling is a one-time event; service is a lifetime commitment that will keep your customers coming back and build a powerful network of referrals.

Samurai Selling tells stories of the ancient samurai and relates them to today's competitive sales climate. Based on a proven seminar which the authors have taught to thousands of managers and sales professionals, the book is filled with practical tips, examples, and exercises that will hone your selling skills and improve your customer service.

When you turn the last page, you will know the secret to becoming a more successful sales professional- you will be a samurai.

CHUCK LAUGHLIN and KAREN SAGE are highly successful salespeople and sales executives. They cofounded Corporate Visions, a sales training firm that serves many of the top software companies in the United States. As creators of the Samurai Selling System and Power Demos workshops, they give over fifty seminars each year, teaching the art of Samurai Selling to thousands of people. Laughlin and Sage are based in Incline Village, Nevada.

MARC BOCKMON is a professional writer of sales and training films, seminars, and meetings for businesses. He is the author of three previous books, including Turning Points and (with Randy Pennington) On My Honor, I Will, a book on ethics in business. Bockmon lives in Mineola, Texas.