TITLE : BANK MANAGEMENT. 2ND ED.*

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BUILT on a tradition of service to the community, banking has assumed a new image of responsiveness in which the typical banking activities have been complemented by a variety of other functions. Credit cards are just one example of new trends in banking services that have catapulted in importance in the space of a few years.

The working population in banks has assumed a new profile as well. Many more specialists are required in such areas as operations analysis, automation, marketing, personnel, and training. Banking has become more attractive as a career opportunity for university graduates with bachelor's degrees, master's degrees, and even doctorates. While banks compete for top college and university graduates, they are also engaged in active recruiting and training at the other end of the educational spectrum. Programs for training the disadvantaged members of society are assuming greater importance. Once minority group members are hired, there will exist the added responsibilities of further development through effective supervision, counseling, and in-house training programs.

The rapid evolvement of the role of women in society is reflected in the fact that in banking we now find that women comprise over 60 percent of the total work force. Married women are being employed in ever increasing numbers. Clearly bank management is be coming a demanding and fascinating area for men and women whose career interests are centered in the banking industry.

The present text represents a substantial revision of the Institute's first edition on the subject of bank management. The contents have been reorganized to bring into sharper focus new trends that have emerged in the philosophy and practice of management. The study and application of the principles outlined in this text should provide new and experienced bankers with a working knowledge of bank management.

The actual writing of various chapters in the first edition of this text was a combined effort of a number of outstanding bankers. The Institute would especially like to acknowledge Harold W. Wallgren, vice president and cashier of the Philadelphia National Bank, Philadelphia, Pennsylvania, who was the chairman of the committee that created the first edition.

To meet the important objectives required for the revised text, the Institute turned to Education for Management, Inc., a consulting firm in Boston, Massachusetts, which specializes in the development of education and training materials. Under the direction of John Heptonstall, Education for Management was able to cal1 upon scholarly sources at Harvard University and Massachusetts Institute of Technology to assist in the revision. The introduction of case studies to the second edition, for example, represents a contribution from sources at Harvard.

The inclusion of "Cases in Bank Management" has been researched and developed expressly for this text by John W. Aber, research associate, Harvard Business School. Case study has become well established as an effective management learning technique. The use of cases in this text, therefore, has a "double barreled" effect in teaching content and familiarizing the student with an important management learning method.

The progress of banking will depend ultimately on the quality of its leadership. Bank management is faced with a difficult challenge: to determine those social and economic conditions affecting the industry and to plan accordingly. This book is aimed at banking leaders of tomorrow, in the hope that it can instruct and inspire them in the type of leadership that banks of the future will so urgently require.

ROBERT P. CAVALIER, PH.D. Director of Education and Training