SECRETS OF SUCCESSFUL DIRECT RESPOND MARKETING.
TITLE :
SECRETS OF SUCCESSFUL DIRECT RESPOND MARKETING.
MATERIAL TYPE : BOOK
AQUISITION NO. : 3446
Direct response marketing is big business. I have used it myself over the past 20 years to promote four businesses, both nationally and internationally.

Advertising is often criticized, direct mail is frequently maligned, and door-to-door distribution sometimes invokes contempt.

This book is not just a textbook laying down the rules. It criticizes the abuses of direct marketing which make it all the harder for you to succeed. At the same time it invites you to decide how best direct marketing can be applied profitably to your business.

How can you invest in economical and successful direct mail marketing? This book sets out to tell you. You may not always agree with what is said, but it will make you think more critically about what is most likely to work for you.

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Malaysian Institute Of Management
Kuala Lumpur, Petaling Jaya, Pulau Pinang, Johor Bahru and Miri