TITLE : IMPORT/EXPORT CAN MAKE YOU RICH

This book is designed as a step-by-step guide to exporting and importing. While most international trade texts focus on more theoretical coneepts drawn from economies and business, this book answers the praetical questions most eommonly asked by individuals who wish to export and import goods and serviees. The material diseussed eontains the information an export or import manager knows and handles routinely-the knowledget gained from years of experienee in the field.

The book is appropriate for eollege eourses in international trade and international business at both the undergraduate and graduate levels. In such courses, the eollege instruetor may also find this book to be a usefull supplement to a standard text. In an operations/methods eourse, the book ould be used as a primary text. Laymen interested in exporting and importing will benefit from the design and eontents of this book as well. Terms and concepts are explained thoroughly. Unnecessarily tehnical language is avoided. This book ean also assist individuals interested in starting their own export/import businesses. The book is divided into three sections: Section I develops an overview of the process of international trade and its effect on the firm's marketing strategy, Section II dissects the export process, importing is detailed in Section III. The appendices include a glossary of international trade terms, revised foreign trade definitions, a guide to selecting publieations for a personal international trade library, and a resource guide.