EBUSINESS ESSENTIALS: TECHNOLOGY AND NETWORK FOR THE ELECTRONIC MARKETPLACE.

	TITLE : EBUSINESS ESSENTIALS: TECHNOLOGY AND NETWORK FOR THE ELECTRONIC MARKETPLACE.

MATERIAL TYPE : BOOK
AQUISITION NO. : 13257

Electronic business over the Internet will explode in the next few years, becoming a $300-500 billion dollar market over the next few years. This is not the pious hope of a few zealous engineers-it is the judgement of just about every industry leader and market analysts. Depending on the type of company you have, you may want to sell directly to customers or to other businesses, or you may wish to access to your company's speciality information services. Regardless, the key ingredients of success in eBusiness include

* Security-guaranteed safe transactions and record-keeping * Flexibility-the ability to extend your eBusiness solution to accommodate new products and technologies * Integration-your site's tools, databases and other software and scripts keep you in touch with your customers, partners, and suppliers.

This book addresses all of these, and explains how they fit emerging market models that will be used to describe new ways of doing business.

This book has several unique features:

* it brings together all of the essential technology that underpins eBusiness and places it in a useful context. The aim is to provide a 'how to' for on-line trade that is based on hard fact, sound market models and broad practical experience

* it takes the pragmatic view of a complex area that has come to be dominated by technology, not always in the user's best interest. Care has been taken here to abstract from this complexity and make the topics covered accessible and relevant to real needs. The focus is on practical application rather than technology per se.

It is intended for a wide range of readers:

* essential reading for those engaged in the construction, design and implementation of electronic business systems. This book provides specific technical and operational detail

* recommended for anyone who has to plan, commission or oversee an eBusiness installation. The book provides the broad understanding required to avoid expensive mistakes

* a valuable professional updating guide for system designers, integrators, technical architects, telecommunications engineers, system analysts and software designers, as well as business and information planners

* a useful text for final year and postgraduate students in computer science, electrical engineering and telecommunications courses.

It seems likely that there will be few speed limits on the information superhighways. . . and no turning back. Those who choose to stay in the laybys will be left behind very quickly. Those who choose to compete in the new age need to be aware of what lies ahead, and how they manage it. Informed choices, taken now, will pay handsome dividends as complexity and choice (inevitably) rise.

The 21st century is likely to be an 'adapt or atrophy' period for many organisations, both large and small. Those who do not embrace eBusiness may be consigned to history. It is the author's intent to inform an exciting but perilous journey.

BOOKS RESOURCE
Malaysian Institute Of Management
Kuala Lumpur, Petaling Jaya, Pulau Pinang, Johor Bahru and Miri