E-BUSINESS INTELLIGENCE: TURNING INFORMATION INTO KNOWLEDGE INTO PROFIT.

	TITLE : E-BUSINESS INTELLIGENCE: TURNING INFORMATION INTO KNOWLEDGE INTO PROFIT.

MATERIAL TYPE : BOOK
AQUISITION NO. : 13246

In the new digital economy, rapid, unrelenting change is the only constant. To compete amid this whirlwind of change, companies must quickly anticipate and adapt to ever-evolving market conditions. The key to achieving warp-speed strategic performance is mastering the steady flow of actionable information about all key business areas, including e-commerce, finance, manufacturing, customer service, supply chain, marketing, sales, and human resources. But, as internationally recognized e-business intelligence authority Bernard Liautaud shows in this important new book, when it comes to corporate intelligence, most companies are still ploding along with the speed of a steam-driven locomotive.

In e-Business Intelligence, Liautaud shows you how to get your company up to speed for the Internet company. This book is filled with fascinating and instructive case studies from some of the major players at the forefront of the e-business revolution, including British Airways, eBay, Eli Lilly, Fiat, Ingram Micro, Instinet, MasterCard, Penske Logistics, Telekom Italia, and Zurich Financial Services. Each case study explains how you can use a handful of Web technologies to transform the vast reservoir of raw, untapped data languishing in your company database into a corporate intelligence gold mine. Learn how to excavate and integrate information spread throughout your company into a total enterprise intelligence network valuable to all organizational levels. Also learn how to strategically deploy e-business intelligence to generate a windfall of incredible benefits: reduced costs, improved operational efficiencies, new levels of customer loyalty, mutually beneficial alliances with suppliers and distributors, expanded scope and effectiveness of marketing initiatives, and much more.

What will it take to prepare your company to compete and win in the rapidly emerging global e-business economy? Read e-Business and find out what drives the intelligence strategies at many of today's leading e-business giants.

BOOKS RESOURCE
Malaysian Institute Of Management
Kuala Lumpur, Petaling Jaya, Pulau Pinang, Johor Bahru and Miri