TITLE : E-BUSINESS: ROADMAP FOR SUCCESS.

e-Business: Roadmap for Success

Dr. Ravi Kalakota - Marcia Robinson

This book is a must-read for any company that has riot completely reinvented itself since the Internet exploded onto the business world a few years ago. -Alan Taetle, Former Executive Vice President of MindSpring and General Partner of the Venture Capital Firm, Noro-Moseley Partners

This is the first book on e-business to combine a clarity of vision that will help you to appreciate the true significance of e-business, with a rigorous roadimap for reinventing your business design. If you want to avoid being blindsided by your competition, you must make this book required reading in your organization. -Mohanbir Sawhney, Tribune Professor of Electronic Commerce and Technology, Kellogg Graduate School of Management, Northwestern University

As e-commerce solutions, enterprise applications, and business models converge in new ways, a tidal wave of change is transforming industries, redefining competitive strategies, and annihilating traditional thinking. To survive and thrive in the e-commerce world, all companies-from established industry leaders to feisty upstarts-are remaking themselves into lean, mean e-business machines that serve, delight, and retain customers better than ever before.

How do they do it? Not with new products or innovative technology, but with superior e-business designs. Startups like Amazon.com and some nimble incumbents, such as Cisco, have all created e-business designs by which they serve customers, differentiate their supply chains, integrate their selling chains, procure products, and nurture relationships.

e-Business: Roadmap for Success illustrates how managers are rewiring the enterprise to confront the e-commerce onslaught-uprooting traditional business applications as we know them. The authors create an innovative application framework for structural Migration from a legacy model to an e-business model. Drawing on their experience with and research of leading businesses, Kalakota and Robinson identify the fundamental design principles for building the e-business blueprint.

Dr. Ravi Kalakota is a professor, strategist, speaker, and author. He is a leading authority on e-commerce strategy and has written two books considered by Amazon.com to be "e-commerce classics." Ravi has consulted extensively in the e-commerce area with Fortune 1000 companies, and is founder and CEO of e-Business Strategies and the Director of the Center for Digital Commerce in Atlanta.

Marcia Robinson is President of e-Busines Strategies. Marcia has extensive experience in the service delivery and customer side of e-business in the financial services industry at SunTrust Bank in Atlanta. Prior to this, she held management positions at Electronic Data Systems (EDS) and Frontier Corporation.