TITLE : SALES TRAINING BASICS. REVISED ED.

PREFACE

Anyone who has customer contact can improve the productivity of his or her organization through the application of the selling techniques in this practical guide. Although ideal to read at the point of employment for those inexperienced in sales, this book is also effective with more experienced employees who wish to review their selling skills.

This book is easy to administer in a program. For individualized instruction, all you need is an employee, a pencil, a chair, and fifty minutes. Because of the low cost, each employee can keep the guide for review and further study. Short seminars or workshops can also be built around the guide.

As you travel through the SALES TRAINING BASICS you will discover a series of lively involvement exercises. These teach the techniques of professional selling, and also stress the importance of a positive attitude. It should go without saying that a positive attitude is a key to the development of effective selling skills.