TITLE : BACK-TO-BASICS SELLING: RESPONSIVE ACTIONS THAT SHOW CUSTOMERS YOU CARE ABOUT THEIR BUSINESS.

Selling is a continuous process. It's a compilation of actions which influence a customer's decision to place faith and trust in your company. The reward ... purchases at prices which allow for a reasonable return.

During the selling process, we must never forget that customers are responsible for the clothes on our backs, and the roofs over our heads. Without them we have nothing. Customers deserve to be treated like the very important people they are, and they should always be the focus of our efforts, ideas and programs.

Back-To-Basics Selling outlines ten responsive actions that show customers you care and demonstrates you're paying close attention to their business. You'll learn that complaints and lost business present wonderful opportunities to increase future sales. You'll also discover how customer involvement, by production and quality assurance personnel, can bring a greater appreciation of customer issues inside your plant, while at the same time resulting in a total company sell.

Selling is everyone's business. From the CEO to the shipping clerk, each employee must be sensitive to individual customer needs, requirements and idiosyncrasies.

Customers need good suppliers. It's a fact. By applying the recommended actions in this book you will be positioned to increase sales and ward off the competition ... oftentimes, without having to lower your prices.