BASIC MARKETING: A GLOBAL-MANAGERIAL APPROACH. 14TH ED.
TITLE :
BASIC MARKETING: A GLOBAL-MANAGERIAL APPROACH. 14TH ED.

Material Type      :  Books
Aquisition Number  :  15045
DDC Ref            :  658.8
Initial            :  PER
Publisher          :  MCGRAW-HILL/IRWIN
Country            :  BOSTON, USA
Year Of Publishing :  2002
Number Of Pages    :  815
Price (RM)         :  0
Location           :  KL Office
Redspot            :  No

CATEGORY(S)
  1. MARKETING

SUBJECT(S)
    -

TOPIC(S)
    -

AUTHOR(S)
  1. PERREAULT, WILLIAM D. JR.
  2. MCCARTHY, E.JEROME.

Alphabet List | Index | Preface | ToC | Book Status | Reservation |

BOOKS RESOURCE
Malaysian Institute Of Management
Kuala Lumpur, Petaling Jaya, Pulau Pinang, Johor Bahru and Miri